Total savings with Store Brand Infant Formula calculations based on a price per fl oz comparison of Store Brand Infant Formulas and their comparable national brands. Retail prices are from a October 2011 retail price survey of assorted stores. Actual prices and savings may vary by store and location.
Baby Formula consumption is based on an average feeding of approximately 24 oz of formula per day for babies whose diets are 100% Infant Formula. Your baby's feeding needs will vary based on age and other factors. Always consult your physician or other health care professional regarding your baby's nutritional needs.
Enfamil®, LIPIL®, Next Step®, ProSobee®, Premium® & Gentlease® are registered trademark of Mead Johnson & Co. Similac®, Advance® and Isomil® are registered trademarks and Similac Advance EarlyShield™ is a trademark of Abbott Laboratories. Store Brand Infant Formula is NOT made by or affiliated with Mead Johnson & Co. or Abbott Laboratories.