The Baby Formula Commercial

by Shannon March 21, 2014


Trust.  It used to be such a carefree word before you became a mother.  Now which car seat, which baby sitter? Trust is huge. And most important: nutrition.  You can trust a Store Brand Infant Formula.  The FDA requires all infant formulas meet the same complete nutritional standards.  Switch to your favorite store brand.  Visit



New Moms Guide to Going Back to Work

by Shannon March 16, 2014

Tips from Our “Working Mom” Expert Jill Smokler Hit the Newspapers this Month

Store Brand Formula’s “Working Mom” Expert Jill Smokler is being featured in leading newspapers across the country. Today, Jill’s tips and tricks are featured in the San Francisco Chronicle.

Jill is the New York Times bestselling author of Confessions of A Scary Mommy and Motherhood Comes Naturally (And Other Vicious Lies) and owns the website Her humorous approach to parenting and women’s advice is a welcome reprieve for many moms who want to do the very best for their little bundles of joy. New moms often face a variety of emotions, especially guilt and stress. Jill’s articles help moms relax and cope with the challenges of motherhood and returning to work.

Aside from funny pointers for moms who are reentering the work force, this article discusses a feeding plan for baby. According to a survey conducted online by Harris Interactive, approximately 42 percent of moms returning to work are stressed about how they will feed their baby. Many discover substituting or supplementing breast milk with baby formula can make the transition into a working mom much easier.

And you guessed it: there’s no better value than supplementing breast milk with a store brand formula.

Good luck and enjoy!

Generic vs. Brand Name Baby Formula

by Shannon February 18, 2014

Read the whole article at -

It’s no surprise that every new parent on the planet wants the very best for their little bundle of joy, especially when it comes to infant nutrition. But what does that mean for mommy and daddy’s wallets??

As a working mom, I had to begin supplementing with formula, even though I do my best to breastfeed when I am home and pump at work. (For a full insight into my personal story (and struggle) with the first few months of breastfeeding, check out my post Pregnancy Schmegnancy)

At first, supplementing with formula didn’t seem to have an effect on us financially because we had a plethora of free samples and donations from family and friends.

But now those freebies have dwindled down to nada, and we have quickly realized that adding this new expense to the family budget has made quite a difference in our finances. So, unfortunately no more glasses of wine at dinner.

I had never considered looking into any other brand of formula that what we use now, until I was given the opportunity to sample a few store-brand infant formulas from Perrigo Nutritionals.  


Perrigo Nutritionals and the University of Virginia host a "Baby Derby"

by Shannon January 24, 2014

Did you know that infant nutritional value doesn’t have to stop with your baby and formula?  Store brands are also available as baby food pouches, pediatric drinks, cereals, yogurt bites,  and other toddler snacks? 

Perrigo Nutritionals, the largest supplier of store brand nutritionals, is partnering with The University of Virginia Athletics Department in a "Baby Derby" during halftime of the UVA – Virginia Tech men's basketball game this Saturday. During the event babies who crawl but do not walk yet will race from one parent to the other, the baby that reaches the second parent first wins! The Baby Derby grand prize is part of Virginia 529's partnership.  Participating families will receive a baby foods goodie bag from Perrigo and

Buying Discount Baby Formula – A Win for Perrigo Nutritionals and Store Brands

by Shannon January 11, 2014


Buying discount baby formula is becoming more and more popular.  According to an article by Todd Campbell on The Motley Fool, a financial services and information investment company, a growing number of parents are now willing to buy store brand infant formula because they know the quality is just as good as the name brands.

Don’t let the name of this publication “fool” you. The Motley Fool name was taken from Shakespeare, whose wise fools both instructed and amused, and could speak the truth to the king -- without getting their heads lopped off.  Here is an excerpt from today’s article that can be accessed in full online at

Approximately 4 million babies are born each year in the United States.  Half of these babies are fed free baby formula supplied by WIC, The Special Supplemental Nutrition Program for Women, Infants, and Children.  WIC provides Federal grants to States for supplemental foods, health care referrals, and nutrition education for low-income pregnant, breastfeeding, and non-breastfeeding postpartum women, and to infants and children up to age five who are found to be at nutritional risk.


Source: IRI MULO; quarterly splits based on 12 weeks ending 9/25/11, 1/15/12, 4/8/12, 7/1/12, 9/23/12, 1/13/13, 4/7/13, 6/30/13, 9/22/13. From Perrigo's FYQ! EPS presentation.

[The formula referenced in the above image can be found on:  Try the baby formula calculator to learn how much you can save with the store brand Parent’s Choice Formula.]

Store brand infant formulas are not included in the WIC program.  This means store brands, which offer nutritionally comparable formulas to leading brands distributed through the WIC program, and name brands are purchased by approximately 2 million parents.

Swapping out branded products for store brands is a trend that's picked up steam since the Great Recession. However, eager-to-please parents have been less willing to make the shift to generic baby formula -- until now… 


Of course, Perrigo is no stranger to taking market share from branded counterparts. The company has a long history of winning retail shelf space by offering cheaper versions of over-the-counter, or OTC, drugs such as cough syrup and painkillers.


Industrywide sales of private-label OTCs have grown to represent 35% of all OTC sales being collected across retail, and that share growth has increased Perrigo's revenue from those store-branded alternatives to$933 million in the first fiscal quarter of 2014. That was 21% higher than the same period a year ago.

On The TODAY Show: Store Brand Vs. Brand Name: Family Tested, Store Brand Approved

by Shannon November 9, 2013
This morning in the TODAY Show's consumer news segment, saving money at the grocery store.  Maybe you’ve got your favorite brand, but if you went for the lower cost “store brand,” would you really notice the difference…except on the bill?

TODAY’s consumer correspondent Janice Lieberman set up a little experiment to test it out.

Making a few changes to the shopping list can help save a bundle, and a family saved 33 percent just by swapping out name brands for store brands.  TODAY’s consumer correspondent Janice Lieberman reports.

We asked a momma with four girls to try it out.  A good deal is nothing to joke about.  Store brands – also known as private-label products – are a multibillion-dollar industry.   Store brands in supermarkets alone count for one out of four products sold.  From Trader Joe’s to Whole Foods, Target and Walmart, there are more ways than ever to save a buck if you go with the store brand.
Janice switched out a family’s name brand products for store brand products to see if the family would notice the difference.  The family found that the food was just as good. By switching to from name brands to store brand products, the family saved approximately 33 percent.  Check out the video on TODAY:


Store Brand Infant Formulas Advisor Dr. Lisa Thornton Discusses Infant Nutrition at AAP Conference

by Shannon October 24, 2013

Perrigo Nutritionals, maker of Store Brand Infant Formulas, is the proud sponsor of The American Academy of Pediatrics/AAP National Conference & Exhibition.  The conference, which is being held October 26–29 at the Orange County Convention Center, is the hottest spot for the latest best practices and pharmacological and technical advances brought to you by the leaders in pediatrics.  Perrigo/Store Brand Formula is also a premier donor of the AAP’s Friends of Children’s Fund,  which provides resources and supports educational and philanthropic initiatives that impact the health and well being of children.  Perrigo is also a sponsor of the AAP’s website educational website


A video of our medical advisory board member, Lisa Thornton, M.D., F FAAPMR (American Academy of Physical Medicine & Rehabilitation), will be shown this weekend to pediatricians at the AAP conference.  A pediatrician and mom, Dr. Thornton addresses her colleagues on infant nutrition and shares the truth about Store Brand Infant Formula.


Here remarks in full can be viewed here -


Store Brand Formula SmarTub™ Racks Up Industry Recognition

by October 1, 2013

The makers of Store Brand Infant Formula have been racking up the awards this year with the recent launch of the new SmarTub™ package.

Last week, Packaging Machinery Technology magazine awarded Perrigo Nutritionals Packaging Line of the Year for the formula makers’ complete redesign of the classic baby formula tub at its Vermont facility. Listed as one of the World’s Most Innovative Companies by Forbes, Perrigo invested more than $29 million to move from traditional round containers to rectangular plastic containers with mom-friendly features.

The Store Brand Formula equipment on the line has several new-to-the-industry components and has placed Perrigo ahead of big name brands at the forefront of infant formula packaging.

Similarly, UBM Canon Packaging Group’s inaugural Visionary Awards competition recently paid tribute to Perrigo Nutritionals for its vision and leadership in:

  1. Innovation

  2. Differentiation

  3. Savings

  4. Growth

The Visionary Award recognized the Store Brand Formula SmarTub™ package. In addition, the Vermont infant formula factory received praise for its innovative packaging line featuring one-off equipment with advanced systems for automated on-line quality inspection.

The key takeaway for moms is this: Store Brand Infant Formulas are now available in one amazing package and the savings are passed along to parents.

Parent’s Choice Infant Formula Makes “Top Diaper and Formula Deals of the Week”

by September 22, 2013

The Baby Cheapskate blog gives readers the best in-store diaper and baby formula deals of the week.  This week, Walmart’s Parent’s Choice Formula store brand made the list at $13.27.  In addition, Parent’s Choice baby foods made the cut: the deal of the week $0.88 for a 4 oz pouches. 

Since 2005, has helped thousands of parents save big bucks on baby products.  The site is updated daily and frequently features Store Brand Formula sold at retail, grocery and drug stores because of the pricing and nutritional value.


Learn more about other deals online at

Infant Formula Made by Perrigo Nutritionals Recommended as “Cost-conscious Nutrition for Babies”

by September 17, 2013

Perrigo Nutritionals and its Store Brand Infant Formulas are mentioned in today’s edition of the Atlanta-Journal Constitution.  Nedra Rhone, who authors the “Atlanta Bargain Hunter” column, interviewed Dr. Stan Cohen on his thoughts on economical infant nutrition. Dr. Cohen is a pediatric gastroenterologist at Children's Healthcare of Atlanta and author of What to Feed Your Baby: Cost-Conscious Nutrition for Your Infant

He and other experts agree on the benefits and cost savings associated with breast feeding (it’s free!). Sure enough, when it comes to formula, Dr. Cohen turns his thoughts to generic baby formula (aka store brand formula) made by Perrigo Nutritionals, which is less expensive than the brands and FDA approved.  Store Brand Formula contains just as much DHA as the leading brand.  DHA is a naturally occurring fatty acid found in breast milk and omega-3 rich foods such as salmon, infant formula, and prenatal vitamins.

DHA is labeled “brain food,” in the article.  More like food for thought in our generic opinion.

The entire article can be viewed online:

About Us

The Store Brand Formula Blog is a collection of writings from some of our favorite moms and bloggers from around the web.  We hope you enjoy the stories, humor, and advice from our talented bloggers.


<<  July 2014  >>

View posts in large calendar
© 2014 Store Brand Baby Formula
Breast milk is always best for babies.

terms of use   //   privacy policy   //   medical disclaimer
This web site is intended for the US infant formula market.