Buy Baby Formula at Your Favorite Store!

Store brands, along with expensive baby formula brands like Enfamil®, Similac®, and Gerber® are available at leading retailers including Walmart, Sam’s Club, Kroger, Target, Walgreens, CVS, Meijer, and Babies R’ Us. In fact, many of these retailers view their own store brand formulas as national or regional brands based on their far-reaching distribution capabilities and the high-quality perception of their store brands and customer loyalty.

Today there are 12 store brand formulas at 68 retailers that are sold in more than 40,000 retail locations throughout the United States.

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It's called formula for a reason™

Pediatrician Recommended Seal