Store Brand Formula
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Why choose Store Brand Baby Formulas?

More doctors are informing new moms that store brand formulas have all the nutrition their child needs, just like the national brands. However, store brand formulas can save a new mom up to $600 a year*, which they can surely use on diapers, baby clothes, and a new crib. So, why should a new mom pay for those big name formulas?

Store brand formulas:

  • Provide complete nutrition for baby's first year
  • Meet all FDA nutritional standards
  • Adhere to AAP guidelines
  • Offer a wide range of advanced formulations to meet babies' specific needs
  • Cost up to 50%* less than comparable national brands

Learn more about these store brand formulas:

Premium
Formula
Advantage®
Formula
Gentle®
Formula
Sensitivity®
Formula
Added Rice
Formula
Soy Based
Formula
Organic
Formula
Older Infants
Formula

* Based on July 2011 survey of average store brand formula prices. Actual prices and savings may vary by store and location.

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© 2012 Store Brand Formulas.
Breast milk is always best for babies.