Store Brand Formula
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Why choose Store Brand Baby Formulas?

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More doctors are informing new moms that Store Brand Infant formulas have all the nutrition their child needs, just like the national brands. However, store brand infant formulas can save a new mom up to $600 a year*, which they can surely use on diapers, baby clothes, and a new crib. So, why should a new mom pay for those big name baby formulas?

Store brand formulas:

  • Provide complete nutrition for baby's first year
  • Meet all FDA nutritional standards
  • Adhere to AAP guidelines
  • Offer a wide range of advanced formulations to meet babies' specific needs
  • Cost up to 50%* less than comparable national brands

Learn more about these store brand formulas:

Premium
Formula
Advantage®
Formula
Gentle®
Formula
Sensitivity®
Formula
Added Rice
Formula
Soy Based
Formula
Organic
Formula
Older Infants
Formula

* Based on July 2011 survey of average store brand formula prices. Actual prices and savings may vary by store and location.

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