Store Brand Infant Formula

Store Brand Advantage® 1 Infant Formula

Store Brand Advantage Infant Formula

Compare to the Nutrition of Similac® Advance® Stage 1 with OptiGRO™

  • Complete Nutrition for Baby's 1st Year
  • Milk Based Powder Infant Formula with Iron
  • Designed to be More Like Breast Milk
  • DHA, Lutein & Vitamin E
  • GROWTH: Brain and Eye Development
  • Clinically proven to be as well tolerated as Similac®*

Advantage® 1 Formula with GROWTH

Store Brand Advantage® 1 Infant Formula is a milk-based formula that provides complete nutrition for your baby's first year. Designed to be more like breast milk, this baby formula contains GROWTH, a blend of nutrients for brain and eye development: DHA, Lutein, and Vitamin E. All three nutrients are found naturally in breast milk:

  • DHA (docosahexaenoic acid) is an omega-3 fatty acid fat that supports mental and visual development
  • Lutein is a naturally occurring carotenoid and antioxidant that is concentrated in the eye
  • Vitamin E is a nutrient that plays a role in healthy cellular development

In addition, our Advantage® 1 formula contains prebiotics to support your baby's immune system and digestive health. It also is formulated with antioxidant vitamins and minerals, including Vitamin A, C, E, and Zinc for immune support.

Meets Food and Drug Administration Standards

Store Brand Advantage® 1 Infant Formula, like Similac® Advance® Stage 1 and all other baby formula brands, meets FDA standards. Advantage® 1 also meets the nutritional recommendations of the American Academy of Pediatrics (AAP), an organization of 62,000 pediatricians committed to the optimal physical, mental, and social health and well-being for all infants, children, adolescents, and young adults.

Advantage® 1 is produced in an FDA-inspected facility with a manufacturing history of more than 30 years. Our manufacturing team is led by the top scientists, nutritionists, engineers, regulatory experts, and quality assurance specialists in the industry.

Comparable Nutrition, Up to Half the Price**

We are parents too, and realize you want the best your baby, especially when it comes to infant feeding. Ask your doctor about Store Brand Formula.

An increasing number of healthcare professionals are helping families separate marketing hype from fact. Choosing a baby formula can be a very emotional decision for parents. Moms and dads naturally want the "best" for their baby, but they often base their decision on the cost of formula: higher price must mean higher quality. This assumption is wrong.

The only significant difference among store brands and advertised brands is price. Store Brand Infant Formulas offer quality nutrition directly comparable to brand name formulas, but at a fraction of the cost.** By choosing Store Brand Infant Formula, your baby gets everything that matters but you pay up to half the cost of formula that is heavily marketed as a big brand.

Store Brand Advantage® Similac® Advance® 12.4 OZ Similac® Advance® 1.45 LB
Nutrients/100 Cal.
Protein g 2.07 2.07 2.07  
Fat g 5.6 5.60 5.60  
Carbohydrate g 10.7 10.71 10.7  
Water g 133 133 141  
Linoleic Acid mg 860 1000 1000  
Vitamin A IU 300 300 300  
Vitamin D IU 75 75 75  
Vitamin E IU 1.5 1.5 1.5  
Vitamin K mcg 8 8 8  
Vitamin B1 mcg 100 100 100  
Vitamin B2 mcg 160 150 160  
Vitamin B6 mcg 63 60 63  
Vitamin B12 mcg 0.26 0.25 0.26  
Niacin mcg 1100 1050 1100  
Folic Acid mcg 16 15 16  
Pantothenic Acid mcg 470 450 470  
Biotin mcg 4.6 4.4 4.6  
Vitamin C mg 9 9 9  
Choline mg 24 16 24  
Inositol mg 4.9 4.7 4.9  
Calcium mg 82 78 82  
Phosphorus mg 44 42 44  
Magnesium mg 6 6 6  
Iron mg 1.9 1.8 1.9  
Zinc mg 0.79 0.75 0.79  
Manganese mcg 5 5 5  
Copper mcg 95 90 95  
Iodine mcg 6 6 6  
Selenium mcg 2 2 2  
Sodium mg 25 24 25  
Potassium mg 110 105 110  
Chloride mg 68 65 68  

Similac® and Advance® are registered trademarks of Abbott Laboratories. OptiGRO™ is a trademark of Abbott Laboratories. Store Brand Advantage® 1 Infant Formula is NOT made by or affiliated with Abbott Laboratories. Store Brand Advantage® 1 Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac® Advance® Stage 1.

*Studied before the addition of prebiotics.

**Comparison based on February 2016 price survey of Store Brand Advantage® 1 Infant Formula vs. Similac® Advance® Stage 1. Actual prices may vary by store location and product.

© 2016 Store Brand Formula
Experts agree on the benefits of breastfeeding.

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