Truth and Trust More Expensive Doesn't Mean Better Formulas

Thinking of Switching Baby Formula?

Compare Brands of Baby Formula and Save

Want to prove all baby formulas are nutritionally equal? It's easy. Next time you're in a grocery store just do a side-by-side label comparison of any store brand formula against a competing national brand.

In fact, we'll make it even easier for you. Here's a side-by-side comparison† of some of our leading store brand Advantage® formula compared to the nutrition of Similac® Advance® formula:

Store Brand Advantage® Similac® Advance® EarlyShield®*
Nutrients/100 Cal.
Protein g 2.07 2.07  
Fat g 5.6 5.60  
Carbohydrate g 10.71 10.71  
Water g 133 133  
Linoleic Acid mg 860 1000  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 1.5 1.5  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 150 150  
Vitamin B6 mcg 60 60  
Vitamin B12 mcg 0.25 0.25  
Niacin mcg 1050 1050  
Folic Acid mcg 15 15  
Pantothenic Acid mcg 450 450  
Biotin mcg 4.4 4.4  
Vitamin C mg 9 9  
Choline mg 16 16  
Inositol mg 4.7 4.7  
Calcium mg 78 78  
Phosphorus mg 42 42  
Magnesium mg 6 6  
Iron mg 1.8 1.8  
Zinc mg 0.75 0.75  
Manganese mcg 5 5  
Copper mcg 90 90  
Iodine mcg 6 6  
Selenium mcg 1.8 1.8  
Sodium mg 24 24  
Potassium mg 105 105  
Chloride mg 65 65  

† Product nutrient values and ingredients are subject to change. Please see product label for current information.

Meeting the standards of the FDA, all Perrigo Nutritionals formulas compare to the nutrition of the national brands. Side-by-side comparisons of our top-selling store brand formulas reveal that they are often nutritionally identical to national brands.

The only difference parents will find with store brand formula is in the price. Our store brand formulas range from $13.00 to $15.00 per can, where as national brands range from $21.00 to $26.00. By purchasing store brand formula, parents can save $7.00 to $11.00 per can, which adds up to approximately $416.00 - $572.00 in total savings a year.*

* Retail prices are from a February 2016 retail price survey of national retail stores. Actual prices and savings may vary by store and location.

Similac® and Advance® are registered trademarks of Abbott Laboratories. Store brand Advantage® infant formula is not made by or affiliated with Abbott Laboratories.

© 2017 Store Brand Formula
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