Store Brand Baby Formula

Store Brand Gentle® Infant Formula

Gentle Infant Formula

Compare to the Nutrition of Enfamil® Gentlease®

  • Complete Nutrition 0-12 Months
  • Milk Based Infant Formula with Iron
  • Partially Hydrolyzed Whey Protein
  • Low Lactose Formula with ¼ Less Lactose
  • Experts Recommend DHA & Choline
  • Easy-to-Digest Formula
  • For Fussiness, Gas or Crying
  • Nutrients Found Naturally in Breast Milk
  • Neuro Complete Supports Brain Development

Easy To Digest Formula for Gassy Babies

Gentle® Infant Formula is available in a variety of “store brands” at leading retail and grocery chain store across the country. This means our Gentle® formula for gassy babies is sold under a retail store's private label. You may discover the label might be the chain's own name, or a brand name created exclusively by the retailer for their stores.

When you see Gentle® on the label of your favorite store’s infant formula brand, you can be certain the formula offers complete nutrition. Gentle® is a partially hydrolyzed formula, which means it contains cow's milk protein that has been broken down into smaller parts to aid with digestion. Store Brand

Gentle® Contains Neuro Complete

Our Gentle® Infant Formula contains Neuro Complete, which supports brain development:

  • Cognitive
  • Social
  • Motor
  • Communication

Gentle® is a milk-based, low lactose formula that contains one-fourth the lactose of a standard, milk formula. If your baby seems to be having trouble during feedings, ask your child’s pediatrician about a Store Brand Gentle® Infant Formula.

  • For Fussiness, Gas & Crying
  • Easy-to-Digest Formula
  • Experts Recommend DHA & Choline

The American Academy of Pediatrics (AAP) recommends mother’s milk or milk-based infant formula for those important first 12 months. Gentle® offers complete nutrition with pediatrician-preferred milk protein; the proteins are just broken down into smaller parts, resulting in an easy to digest formula.

Compare Gentle® Formula with Neuro Complete to the Nutrition of Enfamil® Gentlease®

Store Brand Infant Formula is clinically proven to be as well tolerated as Enfamil®Gentlease®.* In fact, we encourage you to conduct a side-by-side comparison of our Gentle® Formula label to the nutrition on the label of the nationally advertised brand, Enfamil® Gentlease®. Compare ingredients and nutrient levels.

One thing you will notice right away is the cost of formula: Store Brand Infant Formula can save you up to $600 a year, or up to 50 percent, versus Enfamil®.**

Nutrients Found Naturally in Mother’s Milk

Member's Mark Gentle® is an easy to digest formula and has Neuro Complete, a blend of nutrients that occur naturally in mother’s milk. The breast milk nutrients support healthy infant brain development:

  • DHA, ARA, and choline for brain and eye development
  • Prebiotics for your baby's immune system and digestive health
  • Antioxidant Vitamins and Minerals: Vitamin A, C, E, and Zinc for immune support
  • Lutein, a nutrient concentrated in the eye

If your child seems to be having trouble with fussiness, gas and/or crying, ask your healthcare professional if a Store Brand Gentle® Infant Formula is the right formula for your baby.

Infant Formula Factory in the Green Mountain State

Store Brand Infant Formulas are produced in a state-of-the-art facility near Burlington, Vermont. Our FDA-inspected, ISO 9001:2008-certified facility has been producing infant formulas for more than 30 years. Our GMP factory produces infant formulas that meet numerous quality assurance and safety certifications.

  • Certified kosher by the Orthodox Union (OU)
  • Fully compliant with the Safe Quality Food (SQF) Program
  • Meets the requirements of the Federal Food, Drug, and Cosmetic Act for infant formula
  • Meets the nutritional levels recommended by the American Academy of Pediatrics

We make the most important products for the most important people. That's why our team conducts more than 20,000 tests per month to make certain Store Brand Infant Formulas meet our standards before they meet your standards.

Store Brand Gentle® Enfamil® Gentlease®*
Nutrients/100 Cal.
Protein g 2.3 2.3  
Fat g 5.3 5.3  
Carbohydrate g 10.8 10.8  
Water g 134 134  
Linoleic Acid mg 860 860  
Vitamins:
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 2 2  
Vitamin K mcg 9 9  
Vitamin B1 mcg 80 80  
Vitamin B2 mcg 140 140  
Vitamin B6 mcg 60 60  
Vitamin B12 mcg 0.3 0.3  
Niacin mcg 1000 1000  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 500 500  
Biotin mcg 3 3  
Vitamin C mg 12 12  
Choline mg 24 24  
Inositol mg 6 6  
Minerals:
Calcium mg 82 82  
Phosphorus mg 46 46  
Magnesium mg 8 8  
Iron mg 1.8 1.8  
Zinc mg 1 1  
Manganese mcg 15 15  
Copper mcg 75 75  
Iodine mcg 15 10  
Selenium mcg 2.8 2.8  
Sodium mg 36 36  
Potassium mg 108 108  
Chloride mg 63 63  
Enfamil® and Gentlease® are registered trademarks of Mead Johnson & Co. Store Brand Gentle Infant Formula is not made by or affiliated with Mead Johnson & Co.
*Studied before the addition of prebiotics.
**Based on March 2015 price study of Store Brand Formula vs comparable infant formulas. See label for full disclaimer.
© 2015 Store Brand Formula
Experts agree on the benefits of breastfeeding.

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