Store brand Infant is a milk-based infant formula that provides complete nutrition for your baby's first year. Our infant formula contains Neuro Complete, a blend of nutrients that supports your baby's overall health and brain development. Store brand Infant is available under the store banners (labels) of retail, drug, and grocery stores across the country.
When you see compare our label to Enfamil's label, you can be certain our formula offers complete infant nutrition for babies 0-12 months. Store brand Infant contains key ingredients that address your pediatrician's primary concerns: cognitive, motor, communications, and social function. In addition, our Infant formula contains nutrients found naturally in breast milk, including:
Store brand Infant is clinically proven to be as well tolerated as Enfamil®.** Look at the labels and do a side-by-side comparison. You will notice that Store brand Infant compares to the nutrition of Enfamil® Infant formula.
Like all infant formulas, Store brand Infant meets Food and Drug Administration (FDA) standards and manufacturing facilities are located in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. The FDA-inspected, ISO 9001:2008-certified facility has been producing infant formulas for more than 30 years
in strict compliance with good manufacturing practices (GMP). Our manufacturing team is led by top scientists, nutritionists, engineers, regulatory experts, and quality assurance specialists in the industry.
As parents, we know you want the best for your baby, especially in making infant feeding choices. Be sure to ask your pediatrician about store brand infant formula.
More and more healthcare professionals are helping families separate marketing hype from fact. A growing number of pediatricians realize that selecting an infant formula can be a very emotional decision for parents. They know moms and dads naturally want the "best" for their baby, equating higher cost with higher quality.***
But the facts are different, and the only significant difference between store brands and nationally advertised baby formula brands is price. Store brand infant formulas offer quality nutrition directly comparable to brand name formulas, but at a fraction of the cost.**** By choosing store brand infant formula, your baby gets everything that matters but you pay up to half the cost of formula that is heavily marketed as a big brand.
Learn the truth about store brand formulas:
As your little one grows, he or she will reach different milestones. Store brand infant formulas have helped millions of babies meet and grow beyond those milestones for more than 18 years.
Enfamil® is a registered trademark of Mead Johnson & Co. Store brand infant formula is not made by or affiliated with Mead Johnson & Co.
*As used on this website, Non-GMO means the ingredients were not genetically engineered.
**Studied before the addition of prebiotics.
***Burkhardt MC, Beck AF, Kahn RS, Klein MD. Are our babies hungry? Food insecurity among infants in urban clinics. Clin Ped. 2012; 51(3):238‐243.
****Total savings with store brand infant formula calculations based on a price per fl. oz. comparison of store brand infant formulas and their comparable national brands. Retail prices are from a February 2016 retail price survey of assorted stores. Actual prices and savings may vary by store and location.
*****The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.
It's called formula for a reason™