Store Brand Baby Formula

Store Brand Sensitivity® Baby Formula

Store Brand Sensitivity Low Lactose Formula.

Compare to the Nutrition of Similac® Sensitive® Stage 1 with OptiGRO™

  • Complete Nutrition for Baby’s First Year
  • Milk-Based, Low Lactose Formula with Iron*
  • For Fussiness & Gas When Sensitive to Lactose
  • Complete Nutrition Formula for Sensitive Tummies
  • Contains DHA, Lutein & Vitamin E
  • GROWTH: Brain and Eye Development
  • Clinically proven to be as well tolerated as Similac®*

Sensitivity® 1 Formula with GROWTH

Store Brand Sensitivity® 1 Infant Formula is a milk-based, low lactose formula that provides complete nutrition for your baby's first year. Designed to be more like breast milk, this baby formula contains GROWTH, a blend of nutrients for brain and eye development: DHA, Lutein, and Vitamin E. All three nutrients are found naturally in breast milk:

  • DHA (docosahexaenoic acid) is an omega-3 fatty acid fat that supports mental and visual development
  • Lutein is a naturally occurring carotenoid and antioxidant that is concentrated in the eye
  • Vitamin E is a nutrient that plays a role in healthy cellular development

In addition, our Sensitivity® 1 formula contains prebiotics to support your baby's immune system and digestive health. It also is formulated with antioxidant vitamins and minerals, including Vitamin A, C, E, and Zinc for immune support.

Why Choose a Low Lactose Formula for Lactose Sensitivity?

Some babies can handle lactose, a sugar found in milk, without a problem. Others may have difficulty digesting foods with high amounts of lactose. Frequent spit ups, diarrhea, gas, and/or bloating are common signs of lactose sensitivity. The American Academy of Pediatrics (AAP) recommends offering your baby or child foods that are lactose free or lactose reduced if he or she shows signs of lactose intolerance or sensitivity. More information can be found on

Store Brand Formula offers a low lactose, Sensitivity® Infant Formula with milk proteins containing 95 percent less lactose† than standard milk based formulas. This formula gives parents and their babies a healthy alternative with many of the same essential ingredients found in formulas that contain 100 percent lactose.

Pediatricians typically recommend cow’s milk as a preferred protein source for growing babies. Like the Store Brand Infant and Advanced milk-based formulas, Store Brand Sensitivity® also offers the lipids and nutrients found naturally in breast milk that support brain and eye health in babies. Consult your pediatrician first before considering a soy formula or researching lactose free baby formula varieties available from big brands; a milk formula offering reduced amounts of lactose may be suitable for your little one instead.

What is the Difference?

Low lactose formula and soy-based formula differ only in the source of protein. Whereas low lactose formula contains a small amount of lactose in the preferred cow’s milk proteins, soy-based formulas are a vegetarian-based source of protein derived from soybeans. Both are a sole source of nutrition for babies, so parents can make their own decisions based on what their pediatricians recommend.

Meets FDA Standards

Store Brand Sensitivity ®, like Similac® Sensitive® all other baby formula brands, meets FDA standards. Our formula also meets the nutritional recommendations of the AAP.

Sensitivity® is produced in FDA-inspected facilities with a manufacturing history that exceeds 30 years. Our manufacturing team is led by the top scientists, nutritionists, engineers, regulatory experts, and quality assurance specialists in the industry.

Buying Sensitivity Baby Formula

Visit your favorite store to compare baby formula for lactose sensitive babies. Be sure to compare our Sensitivity® label to the Similac® Sensitive® label. Store brands offer the same complete nutrition as the national brands, so talk to your doctor if you are thinking about switching to a different formula today. Clinical research has found that switching formula is safe and well tolerated by infants.**

Store Brand Sensitivity® Similac Sensitive®*
Nutrients/100 Cal.
Protein g 2.14 2.1  
Fat g 5.4 5.4  
Carbohydrate g 11.1 11.1  
Water g 134 140  
Linoleic Acid mg 860 1000  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 1.5 1.5  
Vitamin K mcg 8 8  
Vitamin B1 mcg 100 100  
Vitamin B2 mcg 160 160  
Vitamin B6 mcg 63 63  
Vitamin B12 mcg 0.26 0.26  
Niacin mcg 1100 1100  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 470 470  
Biotin mcg 4.6 4.6  
Vitamin C mg 9 9  
Choline mg 24 24  
Inositol mg 4.5 4.5  
Calcium mg 88 88  
Phosphorus mg 59 59  
Magnesium mg 6 6  
Iron mg 1.9 1.9  
Zinc mg 0.79 0.79  
Manganese mcg 5 5  
Copper mcg 95 95  
Iodine mcg 9 9  
Selenium mcg 2 2  
Sodium mg 32 32  
Potassium mg 110 110  
Chloride mg 68 68  

† 95% less lactose than standard milk-based infant formulas. Product nutrient values and ingredients are subject to change. Please see product label for current information.
Similac Sensitive® is a registered trademark of Abbott Laboratories. Store Brand Sensitivity® Infant Formula is NOT made by or affiliated with Abbott Laboratories.
*Studied before the addition of prebiotics.
**The Safety of Formula Switching for Infants, Barber et al, 2012.
© 2015 Store Brand Formula
Experts agree on the benefits of breastfeeding.

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