Store Brand Baby Formula

Store Brand Toddler Formulas

Infant Formula Tender

Store Brand Toddler Formulas for older infants are available in two varieties and cost up to 50 percent less than nationally advertised toddler formula brands:*

  • Store Brand Toddler Beginnings™ Stage 2 Follow-On Formula for babies ages 9-18 months. Compare our Toddler Beginnings 2 formula to the nutrition of Enfagrow™ Toddler Transitions™ formula.**
  • Store Brand Toddler Next Stage™ Formula for children ages 1-3 years. Compare our Toddler Next Stage 3 formula to the nutrition of Enfagrow™ Toddler Next Step™ and Similac Go & Grow® formulas.**

Both toddler formulas contain calcium for growing bones and are suitable for children who have started a diet supplemented with baby cereals and baby foods.

Why Use a Toddler Formula Instead of Cow's Milk?

Mother's milk and infant formula provide all the complete nutrition necessary for a baby's first year. The American Academy of Pediatrics recommends breast milk or iron-fortified formula for at least 12 months and does not recommend cow's milk. There are a variety of reasons why health experts and the pediatric medical community recommends breast milk and formula instead of cow's milk:

  • Young babies have difficulty digesting cow's milk.
  • Formula is more easily digested by infants than cow's milk.
  • Cow's milk has high concentrations of protein and minerals, which can stress a newborn's immature kidneys and cause an array of health issues.
  • Cow's milk lacks the appropriate levels of iron, vitamin C, and other nutrients required for infants growth and development.

Once an infant is older than 12 months, he or she can be fed whole cow's milk, as long as the infant has balanced diet of solid foods. Older infants beyond nine months of age need more calcium to support bone growth and development as they turn to a diet that increasingly involves baby foods and cereals.

Toddler formulas contain more calcium, iron, nucleotides found naturally in breast milk, and prebiotics to support the immune system. Toddler formulas also contain the essential fatty acids DHA and ARA, which are abundant in breast milk and may support brain and eye development.

Filling the Nutrition Gap for Older Infants

Toddler formulas fill the nutrition gap for older infants who are beginning to eat baby foods and other solids but still require essential fats, iron, and other nutrients that are not adequately present in whole cow's milk. Toddler formulas offer complete nutrition and are a healthy transitional nutrition option for older infants who still need iron and essential lipids like DHA and ARA.

Store Brand Formulas like Toddler Beginnings™ 2 and Toddler Next Stage™ 3 toddler formulas also contain prebiotics, which support infant immune health. Toddlers, who are poor eaters, refuse whole cow's milk or plant-based milk, or gain weight inadequately, are definite candidates for our toddler formulas.

Store Brand Toddler Beginnings™

Store Brand Toddler Beginnings™ Enfagrow® Toddler Transitions™
Nutrients/100 Cal.
Protein g 2.6 2.6  
Fat g 5.3 5.3  
Carbohydrate g 10.5 10.8  
Water g 133 132  
Linoleic Acid mg 800 800  
Vitamin A IU 300 300  
Vitamin D IU 60 60  
Vitamin E IU 2 2  
Vitamin K mcg 9 9  
Vitamin B1 mcg 80 80  
Vitamin B2 mcg 140 140  
Vitamin B6 mcg 60 60  
Vitamin B12 mcg 0.3 0.3  
Niacin mcg 1000 1000  
Folic Acid mcg 16 16  
Pantothenic Acid mcg 500 500  
Biotin mcg 3 3  
Vitamin C mg 12 12  
Choline mg 24 24  
Inositol mg 6 6  
Calcium mg 195 200  
Phosphorus mg 130 130  
Magnesium mg 8 8  
Iron mg 2 1.5  
Zinc mg 1 1  
Manganese mcg 15 15  
Copper mcg 75 75  
Iodine mcg 10 10  
Selenium mcg 2.8 2.8  
Sodium mg 36 36  
Potassium mg 130 130  
Chloride mg 80 80  

Store Brand Toddler Next Stage™

Store Brand Toddler Next Stage™ Enfagrow® Toddler Next Step™ Similac Go & Grow®
Nutrients/Per Serving
Calories 160 160 150  
Total Fat g 6 6 8  
Trans Fat g 0 0 0  
Sodium mg 80 80 45  
Potassium mg 300 300 230  
Total Carbohydrate g 20 20 16  
Dietary Fiber g <1 <1 <1  
Sugars g 11 11 15  
Protein g 6 6 4  
% Daily Value:
Protein 40% 40% 25%  
Vitamin A 20% 20% 20%  
Vitamin C 25% 25% 45%  
Calcium 30% 30% 35%  
Iron 25% 25% 30%  
Vitamin D 40% 40% 25%  
Vitamin E 25% 25% 45%  
Thiamine 45% 45% 20%  
Riboflavin 45% 45% 30%  
Niacin 35% 35% 20%  
Vitamin B6 45% 50% 10%  
Folate 30% 30% 10%  
Vitamin B12 - - 15%  
Biotin 20% 20% 4%  
Pantothenic Acid 25% 25% 15%  
Phosphorus 25% 25% 25%  
Iodine - - 25%  
Magnesium 20% 20% 6%  
Zinc 35% 35% 15%  
Copper 30% 30% 10%  

*Total savings with Store Brand Toddler Formula calculations are based on a price per fl. oz. comparison of Store Brand Toddler Formulas and their comparable national brands. Retail prices are from a January 2015 retail price survey of assorted stores. Actual prices and savings may vary by store and location.

**Enfagrow™ Toddler Transitions™ and Enfagrow® Toddler Next Step™ are registered trademarks of Mead Johnson & Co. Similac® and Go & Grow® are registered trademarks of Abbott Laboratories. OptiGRO™ is a trademark of Abbott Laboratories. Store Brand Toddler Formulas are NOT made by or affiliated with Mead Johnson & Co., or Abbott Laboratories.

Product nutrient values and ingredients are subject to change. Please see product label for current information.

© 2015 Store Brand Formula
Experts agree on the benefits of breastfeeding.

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