Baby Formula: What are the Facts?
When it comes to your infant’s health and nutrition, the first thing you should know is that breastfeeding is best. It’s the gold standard, offering your baby hormones, active enzymes and other important compounds that are proven to be beneficial to your child’s health and development.
For a variety of reasons, not all moms choose to or are able to breastfeed.
These moms and babies must decide among a variety of baby formula brands currently on the market. The categories generally include the known national brands, which include Similac® and Enfamil®, Gerber® and store brands, which carry the label of major national and regional retailers across the country.
So what is the main difference between these categories and baby formulas? The truth is it comes down to a single word: price.
Buying store brand infant formula can save you up to $600 per year over national brands.
All Infant Formulas Are Created Nutritionally Equal…
Thanks to strict FDA regulation based on the Infant Formula Act, all infant formula products sold in the United States are required to adhere to the same stringent safety standards and provide the same levels of identified nutrients required for the growth of healthy babies.
It’s worth repeating: All infant formula manufactured in the United States offers the same levels of required nutrients in order to take the best care of your baby.
At PBM we make our products in the only International Organization of Standardization (ISO) 9001:2000 certified infant formula-manufacturing facility in the United States. The plant is located in a small town in Vermont and uses locally sourced ingredients with a specific focus on environmental sustainability.
Our store brand formulas are patterned after breast milk and contain important prebiotics and nucleotides that support a strong immune system and healthy development. Our infant formulas also contain DHA and ARA, which are linked to brain and eye development.
So why the price difference between store brand and national brand formulas?
The main reason for the price differential is that national brands spend exorbitant amounts on marketing. National brand marketers understand that moms and all parents sometimes act out of guilt and that perpetuating the myth that one formula is better for their baby than another is all some moms need to hear to spend more.
Store Brand Formulas spend very little on marketing. We choose to put our capital into creating high quality formula at the best price.
And that’s a winning equation for parents.
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