About Store Brand Formulas Preserving Our Environment

High Quality Ingredients. Complete Nutrition.

Think your baby formula is the only one with a magic "shield"?
Think it matters?
Think again.

Have you noticed how many spiffy icons are on your baby formula package?

  • Enfamil® is the only one with Triple Health Guard®
  • Similac® is the only one with EarlyShield®
  • Gerber® is the only one with NutriProtect™

They sound so unique. So what do these baby formulas all have in common?

  • Marketing Departments
  • Trademark Attorneys
  • Complete Nutrition

Here's the truth every mom should know. All infant formulas meet the same nutritional standards established by the FDA. While clever names may sound special, what matters most are the ingredients that go into your infant formula – not the marketing department's creativity.

Store brand formulas use many of the same ingredients found in expensive name brand formulas. We just don't spend as much money coming up with creative names for those ingredients.

So, take the time to read the back of the label and do a side-by-side comparison. If you pick up a can of most store brand formulas, you'll see there's a convenient chart that compares it to the national brand formula. See many differences?

What matters most to you when you look at an infant formula label? Visit our Facebook page and let us know.

Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Gerber® is a registered trademark of Societe des Produits Nestle S.A. Store Brand Infant Formulas are not made by or affiliated with Mead Johnson & Co., Abbott Laboratories, or Societe des Produits Nestle S.A.

© 2014 Store Brand Baby Formula
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This website is intended for the US infant formula market.