Types of Baby Formula Brands

Types of Baby Formula Brands and Varieties

There are many types of baby formula brands and varieties listed on the web and available on the shelves of supermarkets today. We want you to understand there are no compromises when it comes to nutrition, quality, and formula selection. We pride ourselves on offering moms and dads the same types of baby formula the nationally advertised brands offer their customers. The only difference is we accomplish our mission working with retailers to offer you these same high quality infant nutrition products under their own “store brand” labels. You can check out our store brand list of baby formula brands. Find a by state to see which retailers carry Store Brand Formula in your state.

The Higher Cost of Formula Doesn’t Mean Higher Quality

The reality is there is no significant difference in quality, nutritional value, or selection between brand-name and store-brand (private-label) formula except for price. Store Brand Formulas meet the same quality and safety standards as the nationally advertised brands, including:

  • American Academy of Pediatrics (AAP) infant formula guidelines.
  • Food and Drug Administration (FDA) quality standards.
  • U.S. National Academy of Sciences nutritional recommendations.

Additionally, Store Brand Infant Formulas are continuously being updated with the latest ingredients and are nutritionally comparable to Enfamil® and Similac® national brands. Our infant nutrition products contain key ingredients in a wide range of formulations. These ingredients and benefits may include:

  • A blend of DHA, ARA, and Choline to support brain and eye development.
  • A blend of antioxidant Vitamins C and E, Zinc, and Vitamin A for natural immune support health like those found in breast milk.
  • Lutein, a nutrient concentrated in the eye.

A Complete Range of Formulas in Four Categories

Just like national brands like Enfamil® or Similac® baby formulas, we offer store-brand varieties in a complete range of formulas in four categories, including those that address common feeding issues.*

  1. Milk-Based Formula
  2. Reduced/Low Lactose Formula
  3. Soy-Based Formula
  4. Specialty Formula
Name of Formula Description Nutritional Highlights Compare to the Nutrition of
Milk Based Premium Formula Premium is a complete, milk-based formula with prebiotics to support baby's immune system.
  • DHA & ARA
  • Beta-carotene and nucleotides
  • Iron fortified
  • Prebiotic (GOS)
Enfamil PREMIUM® Infant
Advantage® Formula Advantage® is a milk-based formula featuring galacto-oligosaccharides (GOS), a prebiotic found in breast milk.
  • Prebiotics for immune system support
  • DHA & ARA
  • Iron fortified
  • Prebiotic (GOS)
  • Nucleotides
  • Lutein
  • 75 IU of vitamin D
Similac® Advance®
Tender™ Formula For babies with fussiness or gas.
  • 100% partially hydrolyzed whey protein
  • DHA & ARA
  • Prebiotics (GOS)
GERBER® GOOD START® Gentle
Lactose Reduced Gentle® Formula Gentle® Formula is formulated for babies experiencing fussiness or gas.
  • Partially broken-down whey protein
  • DHA & ARA
  • Iron fortified
Enfamil® Gentlease®
Sensitivity® Formula Sensitivity® is an easy-to-digest milkbased formula with lower lactose‡ levels than standard milk-based formulas.
  • Low lactose‡
  • DHA & ARA
  • Iron fortified
  • Prebiotic (GOS)
  • Nucleotides
Similac Sensitive®
Soy-Based Soy-Based Formula Soy is lactose-free and contains soy in place of the proteins found naturally in cow's milk.
  • Developed for babies when soy protein is preferred
  • DHA & ARA
  • Iron fortified
Enfamil® ProSobee® & Similac® Soy Isomil®
Specialty Formula Added Rice Formula Added Rice Starch is designed for babies that spit-up frequently.
  • Thickened with rice starch, which helps keep formula down
  • DHA & ARA
  • Iron fortified
  • Nucleotides
Enfamil A.R.®
Organic Formula Organic Milk-Based Infant Formula is a complete, balanced alternative for parents who choose to feed their babies formula from certified-organic food sources.
  • Certified Organic in accordance to USDA regulations
  • DHA & ARA
  • Iron fortified
  • Nucleotides
Similac® Advance® Organic
Toddler Formula Nutrition designed for infants aged 9 months or older.
  • DHA & ARA
  • Calcium for strong bones
  • Prebiotic (FOS)
Similac Go & Grow® & Enfagrow® PremiumTM Toddler

Ask Your Doctor about Switching to a Store Brand

Remember, switching baby formula is an option; be sure to consult your healthcare professional about the different types of formula that may be suitable for your infant. Read the nutritional information on the labels, and you'll find that Store Brand Formula is nutritionally comparable to big brands and costs up to half the price.

Please feel free to visit our baby formula coupons page to receive a formula coupon. Below, we offer brief descriptions for each of the types of baby formula that are available as store brands:

  • Premium Formula and Advantage® Formula are standard milk-based formulas.
  • Soy Formula is a nutritionally complete alternative for infants when soy protein is preferred.
  • Gentle® Formula is a milk-based formula for babies with fussiness or gas.
  • Tender™ Formula contains 100 percent partially hydrolyzed whey protein for babies with fussiness or gas and prebiotics to support a baby's natural immune system.
  • Sensitivity® Formula is a milk-based, reduced/low-lactose† formula that provides complete nutrition.
  • Organic formula is available in milk and soy varieties and is produced without pesticides, growth hormones, or antibiotics.
  • Added Rice formula is thickened with added rice starch to help babies who frequently spit up.

We also provide a toddler formula for older infants that contains more calcium for growing bones. This “stage 2” or “follow-on formula” is designed for infants aged nine months and older who have started a diet supplemented by baby cereals and baby foods. Using a toddler formula is a great way to make certain your growing little one is getting DHA and ARA, healthy fats that are found naturally in breast milk that support brain and eye development.

Manufactured in U.S. FDA-Inspected Facilities

Our store-brand powder infant formulas are manufactured by Perrigo Nutritionals FDA-inspected facilities located in Vermont and Ohio. Our team of product development scientists, plant technicians, and quality assurance experts are among the most talented and experienced in the industry.

Perrigo Nutritionals is the largest global manufacturer and developer of Store Brand Infant Formula in the world. We produce our infant nutrition products in state-of-the-art U.S. manufacturing facilities with more than 2,300 quality checks.

We are the only domestic manufacturer in the infant formula category that adheres to both FDA guidelines and quality-assurance regulations set by the International Organization for Standardization. Our facilities are certified kosher by the Orthodox Union (OU) and approved by Quality Assurance International (QAI) to manufacture organic milk-based powder infant formula brands that are compliant with the USDA National Organic Program.

For more on our quality assurance and safety certifications, visit our infant formula Quality Assurance page.

Enfamil®, Enfamil Premium®, Gentlease®, Enfamil A.R.®, and Prosobee® are registered trademarks of Mead Johnson & Co.
Enfagrow™, and Premium™ are trademarks of Mead Johnson & Co.
Similac®, Advance®, Similac Sensitive®, Isomil®, Similac Go & Grow®, and Similac Sensitive for Spit-Up® are registered trademarks of Abbott Laboratories.
Store Brand Infant Formulas are not made by or affiliated with Mead Johnson & Co., Abbott Laboratories.

† 95% less lactose than standard milk-based formulas

© 2014 Store Brand Formula
Experts agree on the benefits of breastfeeding.

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This website is intended for the US infant nutrition market.