Infant formula is the only safe alternative supported by the medical community

Find Your Formula

We take into account that every mom's journey with her child is unique. Our philosophy is to support you no matter what your decision is when it comes to infant formula. We are here to provide you with the right information and support no matter what type of infant feeding decision you make. We recognize and agree that breast feeding is recommended by healthcare professionals and know that infant formula is the only safe alternative supported by the medical community.

We want to provide you with numerous options – from organic formula to low-lactose formula varieties. There are different types of formula on the market today, and it can get confusing. In the end, there's no one size fits all approach when it comes to infant feeding. There's no magic formula. It's up to you, Mom, and to a certain extent, your pediatrician, to decide what's best for you and your baby. That's why we want you to find your formula...

For feeding:
We have answers to your most common questions and can help you in your early motherhood journey.

For savings:
The words "save" and "new family" can seem incompatible, but we do our part to help you. Store brand infant formulas cost up to 50 percent less than nationally advertised brand-name formulas.* We have a range of formulas depending on the needs of your child, and offer coupons and special promotions.

For support:
We understand that friends and peers are your greatest resource, but know that we have experts in the field of nutrition, child rearing, and savings should you need them. Every mom has a formula for how she balances baby time, family time, work time, and "me time" – all the time. Connect with us and with other moms on social media and #ShareYourFormula for success.

*Total savings with store brand infant formula calculations based on a price per fl oz comparison of store brand infant formulas and their comparable national brands. Retail prices are from a July 2016 retail price survey of assorted stores. Actual prices and savings may vary by store and location.

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It's called formula for a reason™

Pediatrician Recommended Seal