Breastfeeding
is Best
The Truth About
Infant Formula
Store Brand
Infant Formula
Healthcare
Professionals
Questions & Answers


Questions & Answers

What is the best way to feed an infant?
Breastfeeding is best for babies and the best way to feed infants—the American Academy of Pediatrics recognizes it as the gold standard in infant nutrition.

Should I breastfeed or formula feed?
Breast milk is unquestionably the best source of nutrition for infants. If you choose not to or are unable to breast feed, talk to your physician about choosing an infant formula. Do no use cow’s milk during your baby’s first year.

What are store brand infant formulas?
Store brand, also known as private label, infant formulas are labeled with the names of retail store brands and are as nutritionally complete as national brand formulas.

Are store brand infant formulas comparable to national-brand formulas?
Yes, store brand infant formulas are nutritionally comparable to Enfamil®, Similac® and Good Start® brand-name formulas. In fact, all infant formulas marketed in the United States are subject to the exacting standards of the FDA, pursuant to the Infant Formula Act of 1980. This legislation vested FDA with the authority to ensure that all infant formula products sold in the United States provide the necessary levels of identified nutrients required for the growth of healthy babies.

Do store brand infant formulas cost less than brand-name formulas?
Yes, store brand formulas cost considerably less than Enfamil®, Similac® and Good Start® brand-name formulas. In truth, store brands can save you up to 50 percent on infant formula, which can amount up to $600 a year.

Why do store brand infant formulas cost less?
Store brand formulas cost less because they are not heavily marketed or advertised and are not given away to hospitals for free. The cost savings is therefore passed along to you, the consumer and new parent.

What are the differences between milk-based and soy-based infant formulas?
The protein in milk-based formulas comes from cow’s milk. Milk–based formulas also contain lactose. Soy-based formulas are milk and lactose free; the protein in these formulas comes from soybeans. Soy-based formula is often used as a substitute for an infant who cannot tolerate cow’s milk-based formula. Parents who seek a vegetarian-based diet for their healthy infant may want to discuss the use of soy-based formula with their pediatrician.

Can I switch between formulas?
Yes, you can switch between formulas. In fact, hundreds of thousands of parents have switched to store brand infant formula. Please talk to your physician or medical professional, especially before switching between types of formula. If you choose to switch to a different formula, it may take between three and five days for an infant to adapt to their new diet.

Breast milk is best for babies. Consult your health care professional regarding all nutritional options for your infant. *Based on 8/09 comparison of average retail pricing of store brand infant formula powders vs. national brands. Actual retail prices and savings will vary by store and location. Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Nestle® is a registered trademark of Société des Produits Nestlé S.A. Z01-0565-0351