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It's Called Formula For a Reason™

We are the largest supplier of store brand infant formulas in the country. We make the baby formula you find in the most respected stores across the United States. And we've been making these high quality infant nutrition products for more than 20 years.

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Baby Drinking Formula

DHA in Infant Formula

Store brand infant formulas contain the latest innovations in infant nutrition. These include ingredients that are not required by the U.S. Food and Drug Administration but are present in formulas because they occur naturally in breast milk. These innovations—which are found in nationally advertised formulas (Enfamil® and Similac®) and store brand formulas— include DHA, ARA, choline, lutein, nucleotides, and prebiotics.

Store brand formulas compare to the nutrition of Enfamil®, and have the same expert-recommended amount of DHA as Enfamil®.

Learn more about DHA and store brand infant formulas.

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Introduction to Baby Formula Marketing

You haven't seen our ads on TV, and you haven't received free samples from your hospital or doctor... That's because we'd rather skip the hefty marketing budgets and pass on some savings to you.

Leading brands spend hundreds of millions on marketing, which is why their formula costs twice as much as store brand formulas. They meet the same FDA standards that we do and produce nutritionally comparable infant formula just like us.

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Sweepstakes Baby

Free Baby Formula Sweepstakes!

Each month one lucky winner will receive a free iPad mini, a prize you can hold in one hand and enjoy all the conveniences of its preceding, larger mobile device. We hope winners will use this amazing device to re-enter our ever-changing sweepstakes!

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