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The Cost of Colic Due to Cow's Milk Allergy (CMA)

New Study Shows Moms Would Have "Paid Anything" to Help Their Baby with CMA and/or Colic Due to CMA

Parents and caregivers of infants with CMA are challenged to provide complete nutrition at a time of life when breast milk or infant formula is a mainstay of the baby's diet. Not surprisingly, a recent survey revealed a range of emotions felt by moms during this time, including feeling frustrated (49 percent), overwhelmed (33 percent) and anxious (28 percent).

The survey of 1,289 American mothers whose child suffered from colic and/or CMA revealed price as the number one complaint about hypoallergenic infant formula. In addition, one in three moms stated they were fearful they would not be able to afford the appropriate relief for their baby.

See the Full Survey Results


The Cost of Colic Survey
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DHA in Infant Formula

Store brand infant formulas contain the latest innovations in infant nutrition. These include ingredients that are not required by the U.S. Food and Drug Administration but are present in formulas because they occur naturally in breast milk. These innovations—which are found in nationally advertised formulas (Enfamil® and Similac®) and store brand formulas— include DHA, ARA, choline, lutein, nucleotides, and prebiotics.

Store brand formulas compare to the nutrition of Enfamil®, and have the same expert-recommended amount of DHA as Enfamil®.

Learn more about DHA and store brand infant formulas.

Photo of Store brand formulas compare to the nutrition of Enfamil® have the same expert-recommended amount of DHA.
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Download Our Free E-Book on Formula Feeding and More

It's Called Formula for a Reason: Tips and Tricks from Experts and Parents Who've Been There

We've put together a book with tips and tricks for new parents. This downloadable e-book is full of articles written by pediatricians and other experts about baby formula, as well as other aspects of being a new parent.

Some of the chapters include:

  • Taking Formula On the Go
  • Budgeting for Baby
  • 15 Tips for Staying Organized

And best of all, it's free! So download your copy today.


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Each month one lucky winner will receive a free iPad mini, a prize you can hold in one hand and enjoy all the conveniences of its preceding, larger mobile device. We hope winners will use this amazing device to re-enter our ever-changing sweepstakes!


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