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The Store Brand Formula team cares about the health and safety of families, employees, and retail partners. You are a top priority for us. We are closely monitoring world health developments, and we want to assure parents and caregivers that we are doing everything we can to produce and distribute safe infant formula products for babies at trusted stores and online outlets across the country.

Read our full statement on the coronavirus (COVID-19)

Store Brand Baby Formula. It's called formula for a reason
It's called formula for a reason
New, Innovative Store Brand Infant Formulas Package

Nationally advertised baby formula brands cost you more dollars but make little sense.

Every brand of baby formula is required to meet the same infant nutrition standards established by the Food and Drug Administration (FDA). It's the law. A lot of new mothers don't know that. What they do know is nationally advertised baby formula brands like Enfamil® and Similac® can be very expensive.*

So who are we? We're Perrigo Nutrition, the largest supplier of store brand infant formulas in the country. We make the baby formula you find in the most respected stores across the United States. And we've been making these high quality infant nutrition products for more than 20 years.

We do NOT produce infant formula overseas. Not in China, and not in India. We only produce store brand infant formulas in FDA-inspected facilities in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand.

It's a formula. The FDA sets the recipe. And we don't veer from it. Ever.

Parenting E-Book

It's Called Formula for a Reason: Tips and Tricks from Experts and Parents Who've Been There

Download our complimentary e-book for tips on:

  • infant nutrition and feeding
  • formula preparation and safety tips
  • dangers of diluting formula with extra water
  • going back to work after baby
  • traveling with a newborn
  • introducing solid foods
  • budgeting for baby
  • tips for staying organized
  • and much more!

Featured Video: Introduction to Baby Formula Marketing

You haven't seen our ads on TV, and you haven't received free samples from your hospital or doctor... That's because we'd rather skip the hefty marketing budgets and pass on some savings to you.

Leading brands spend hundreds of millions on marketing, which is why their formula costs twice as much as store brand formula. They meet the same FDA standards that we do and produce nutritionally comparable infant formula just like us.

It's called formula for a reason™. Talk to your doctor about store brand formula.

Watch this video and more on our YouTube channel.

Instructions for Preparing Infant Formula

Directions for Safe Preparation and Use: Your baby's health depends on carefully following these preparation, use and storage instructions. Failure to follow these instructions could result in severe harm. Ask your baby's doctor about the need to boil or sterilize water for formula and the proper preparation of bottle and feeding utensils.

  1. Wash hands, bottle, and feeding utensils in hot soapy water prior to preparing formula.
  2. Pour desired amount of warm water (approx. 100 degrees F/40 degrees C) into clean bottle.
  3. Add powder to water. Return dry scoop to slot located in the upper left corner of tub above the powder.
  4. Cap bottle and shake well until powder is dissolved. Feed immediately. Discard any remaining formula in bottle after one hour from start of feeding.

Mom-Friendly, Easy-to-Open Packaging

Watch a video that shows you how to open our formula packaging. The video shows you how to cleanly remove the foil with one pull and features our no-mess scoop holder that is integrated with the packaging.

Pediatrician Recommended Seal

Jeannette Gonzalez Simon, MD,
Pediatric Gastroenterologist and Mother of Two

Doctor Jeannette Gonzalez Simon, MD, Pediatric Gastroenterologist

Hi, I am Dr. Jeannette Gonzalez Simon. As a doctor in the pediatric field, I spend a lot of time with parents. Whether they have one or five children, there are always plenty of questions on their minds. And as a mom of two girls, I know firsthand how overwhelming new parenthood can be.

Experts recommend breastfeeding and infant formula as the only safe feeding alternative. I assure you pediatricians recommend store brand formula.

All infant formula brands are more similar to breastmilk than ever before. And did you know store brand formula, which costs up to 50 percent less than leading advertised brands,** is clinically proven to be just as well tolerated by babies?***

Hear Dr. Gonzalez Simon explain her personal story

See Dr. Gonzalez Simon answer more of your questions.

*Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store brand infant formulas are not made by or affiliated with Mead Johnson & Co., or Abbott Laboratories.

**Total savings with store brand infant formula calculations based on a price per fl oz comparison of store brand infant formulas and their comparable national brands. Retail prices are from a October 2017 retail price survey of assorted stores. Actual prices and savings may vary by store and location.

***Studied before the addition of prebiotics.

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It's called formula for a reason™

Pediatrician Recommended Seal