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It's Called Formula For a Reason™

We are the largest supplier of store brand infant formulas in the country. We make the baby formula you find in the most respected stores across the United States. And we've been making these high quality infant nutrition products for more than 20 years.


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Baby Drinking Formula
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Introduction to Baby Formula Marketing

You haven't seen our ads on TV, and you haven't received free samples from your hospital or doctor... That's because we'd rather skip the hefty marketing budgets and pass on some savings to you.

Leading brands spend hundreds of millions on marketing, which is why their formula costs twice as much as store brand formulas. They meet the same FDA standards that we do and produce nutritionally comparable infant formula just like us.


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Sweepstakes Baby

Free Baby Formula Sweepstakes!

Each month one lucky winner will receive a free iPad mini, a prize you can hold in one hand and enjoy all the conveniences of its preceding, larger mobile device. We hope winners will use this amazing device to re-enter our ever-changing sweepstakes!


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