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Store Locator

It's called formula for a reason. This is a fundamental truth about infant formula: it's considered "formula" and not "food" by regulators and the medical community. It's a formula—a formula for nutrition and a formula for safe preparation. The FDA sets this recipe. And we don't veer from it. Ever.

That's why store brands, just like the advertised brands like Enfamil® and Similac®,* are available at leading retailers including Walmart, Sam's Club, Kroger, Rite Aid, Target, CVS, Costco, and Walgreens. They are required to meet the same FDA nutrition and quality standards by law, yet cost up to 50 percent less than the pricier brands that spend a lot on advertising.**

Enter your zip code and preferred radius or mileage from your home; our store locator will show you options and you map your way to your favorite store.

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Buy Formula Online

Today there is a variety of store brand formulas that are nutritionally comparable to the big brands. They are available at 68 leading retailers and sold in more than 40,000 retail locations throughout the United States.

Store brand infant formulas are manufactured to the same exacting FDA standards as the advertised brands but are supplied to, and sold by, retail, club, supermarket, and drug stores under various "store brand" names. For those of you who prefer to buy baby formula online, we list our retail partners and their respective brands below.

*Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Gerber® is a registered trademark of Société des Produits Nestlé, S.A. Store brand infant formulas are not made by or affiliated with Mead Johnson & Co., or Abbott Laboratories.

**Total savings with store brand infant formula calculations based on a price per fl oz comparison of store brand infant formulas and their comparable national brands. Retail prices are from a June 2018 retail price survey of assorted stores. Actual prices and savings may vary by store and location.

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It's called formula for a reason™

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