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Today there is a variety of store brand formulas that are nutritionally comparable to the big brands. They are available sold in more than 40,000 retail locations throughout the United States.

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Store Brand Infant Formula is SNAP Eligible

Whether you're spending your own money or using SNAP dollars, look for ways to save. If you use infant formula, consider using store brand infant formulas because they provide complete nutrition and meet the same FDA standards as the big-name brands like Enfamil® and Similac®* but cost up to 50 percent less**. That's an average of $64 a month in savings—which is huge, especially right now.

Your SNAP Dollars Go Further with Store Brand Infant Formula

Many people don't realize that when using SNAP dollars to buy store brand formula instead of the nationally advertised brands, you can get twice as many days of safe, complete nutrition.


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*Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store brand infant formula is NOT made by or affiliated with Mead Johnson & Co. or Abbott Laboratories.

**Calculation based on December 2020 IRi Market Advantage annual retail sales data of national brand infant formula powder compared to store brand infant formula powder cost per week based on an average weekly usage of 1.5 pounds of powder.

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