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Today there is a variety of store brand formulas that are nutritionally comparable to the big brands. They are available sold in more than 40,000 retail locations throughout the United States.

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Store Brand Infant Formula is SNAP Eligible

Whether you're spending your own money or using SNAP dollars, look for ways to save. If you use infant formula, consider using store brand infant formulas because they provide affordable, complete nutrition and meet the same FDA standards as the big-name brands like Enfamil^® and Similac^®.*

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*Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store brand infant formula is NOT made by or affiliated with Mead Johnson & Co. or Abbott Laboratories.