This past year, many young moms struggled to balance the increased demands of childcare with isolation, work, financial stress and more. Moms are often the keeper of their families’ emotional well-being, but how has the ongoing pandemic taken its toll on moms of babies and toddlers one year later?

A new study conducted by OnePoll in conjunction with Store Brand Infant Formula examined the incredible financial and emotional impact the pandemic has had on moms. The nationwide survey involved 2,022 moms of babies and children under two years of age. Not surprisingly, 68 percent of moms surveyed stated 2020 was the most stressful year they have ever experienced.

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DHA in Infant Formula

Store brand infant formulas contain the latest innovations in infant nutrition. These include ingredients that are not required by the U.S. Food and Drug Administration but are present in formulas because they occur naturally in breast milk. These innovations—which are found in nationally advertised formulas (Enfamil^® and Similac^®) and store brand formulas— include DHA, ARA, choline, lutein, nucleotides, and prebiotics.

Store brand formulas compare to the nutrition of Enfamil^®, and have the same expert-recommended amount of DHA as Enfamil^®.

Learn more about DHA and store brand infant formulas.

Download Our Free E-Book on Formula Feeding and More

It's Called Formula for a Reason: Tips and Tricks from Experts and Parents Who've Been There

We've put together a book with tips and tricks for new parents. This downloadable e-book is full of articles written by pediatricians and other experts about baby formula, as well as other aspects of being a new parent.

Some of the chapters include:

• Taking Formula On the Go
• Budgeting for Baby
• 15 Tips for Staying Organized

And best of all, it's free! So download your copy today.

Free Baby Formula Sweepstakes!

Each month one lucky winner will receive a free iPad mini, a prize you can hold in one hand and enjoy all the conveniences of its preceding, larger mobile device. We hope winners will use this amazing device to re-enter our ever-changing sweepstakes!