We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.
Introducing:
Store Brand Hypoallergenic Infant Formula
Store Brand Hypoallergenic
For the first time in 80 years, parents can buy a Store Brand Hypoallergenic Infant Formula that compares to the nutrition of Nutramigen® and Similac® Alimentum®. Store Brand Hypoallergenic formula provides complete nutrition, is clinically studied for cow's milk allergy (CMA), and helps manage colic caused by cow's milk allergy.
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Wirecutter Picks!
After an extensive review of 55 infant formulas, Wirecutter, a New York Times company, names Perrigo Store Brand Infant Formulas among top recommendations in "The Best Baby Formula" Guide.
Read the article
Store Brand Formula is SNAP Eligible
You might be surprised to learn that the federal government will help you buy baby formula. Moreover, if you use your SNAP dollars to buy store brand infant formula instead of the nationally advertised brands like Enfamil® and Similac®, you get twice as many days of safe, complete nutrition for your baby. By choosing a store brand, you can use the remaining SNAP dollars to buy more of the other nutritious foods covered under the program to feed your whole family.
More About SNAP and Baby Formula
It's Called Formula For a Reason™
We are the largest supplier of store brand infant formulas in the country. We make the baby formula you find in the most respected stores across the United States. And we've been making these high quality infant nutrition products for more than 20 years.
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The Cost of Colic Due to Cow's Milk Allergy (CMA)
New Study Shows Moms Would Have "Paid Anything" to Help Their Baby with CMA and/or Colic Due to CMA
Parents and caregivers of infants with CMA are challenged to provide complete nutrition at a time of life when breast milk or infant formula is a mainstay of the baby's diet. Not surprisingly, a recent survey revealed a range of emotions felt by moms during this time, including feeling frustrated (49 percent), overwhelmed (33 percent) and anxious (28 percent).
The survey of 1,289 American mothers whose child suffered from colic and/or CMA revealed price as the number one complaint about hypoallergenic infant formula. In addition, one in three moms stated they were fearful they would not be able to afford the appropriate relief for their baby.
See the Full Survey Results
DHA in Infant Formula
Store brand infant formulas contain the latest innovations in infant nutrition. These include ingredients that are not required by the U.S. Food and Drug Administration but are present in formulas because they occur naturally in breast milk. These innovations—which are found in nationally advertised formulas (Enfamil® and Similac®) and store brand formulas— include DHA, ARA, choline, lutein, nucleotides, and prebiotics.
Store brand formulas compare to the nutrition of Enfamil®, and have the same expert-recommended amount of DHA as Enfamil®.
Learn more about DHA and store brand infant formulas.
It's Called Formula for a Reason: Tips and Tricks from Experts and Parents Who've Been There
We've put together a book with tips and tricks for new parents. This downloadable e-book is full of articles written by pediatricians and other experts about baby formula, as well as other aspects of being a new parent.
Some of the chapters include:
- Taking Formula On the Go
- Budgeting for Baby
- 15 Tips for Staying Organized
And best of all, it's free! So download your copy today.