It's Called Formula For a Reason™

We are the largest supplier of store brand infant formulas in the country. We make the baby formula you find in the most respected stores across the United States. And we've been making these high quality infant nutrition products for more than 20 years.

Learn more

Previous Slide

Mama Bear
at Amazon

Parent's Choice™
at Walmart

Up&Up
at Target

Member's Mark™
at Sam's Club

Comforts
at Kroger

Well Beginnings
at Walgreens

CVS Health
at CVS

Tugaboos
at Rite Aid

Mama Bear
at Amazon

Parent's Choice™
at Walmart

Up&Up
at Target

Member's Mark™
at Sam's Club

Comforts
at Kroger

Well Beginnings
at Walgreens

CVS Health
at CVS

Tugaboos
at Rite Aid

Mama Bear
at Amazon

Next Slide

DHA in Infant Formula

Store brand infant formulas contain the latest innovations in infant nutrition. These include ingredients that are not required by the U.S. Food and Drug Administration but are present in formulas because they occur naturally in breast milk. These innovations—which are found in nationally advertised formulas (Enfamil^® and Similac^®) and store brand formulas— include DHA, ARA, choline, lutein, nucleotides, and prebiotics.

Store brand formulas compare to the nutrition of Enfamil^®, and have the same expert-recommended amount of DHA as Enfamil^®.

Learn more about DHA and store brand infant formulas.

Download the E-Book Now

Download Our Free E-Book on Formula Feeding and More

It's Called Formula for a Reason: Tips and Tricks from Experts and Parents Who've Been There

We've put together a book with tips and tricks for new parents. This downloadable e-book is full of articles written by pediatricians and other experts about baby formula, as well as other aspects of being a new parent.

Some of the chapters include:

Taking Formula On the Go
Budgeting for Baby
15 Tips for Staying Organized

And best of all, it's free! So download your copy today.

Introduction to Baby Formula Marketing

You haven't seen our ads on TV, and you haven't received free samples from your hospital or doctor... That's because we'd rather skip the hefty marketing budgets and pass on some savings to you.

Leading brands spend hundreds of millions on marketing, which is why their formula costs twice as much as store brand formulas. They meet the same FDA standards that we do and produce nutritionally comparable infant formula just like us.

Watch Videos

Watch More Videos

Free Baby Formula Sweepstakes!

Each month one lucky winner will receive a free iPad mini, a prize you can hold in one hand and enjoy all the conveniences of its preceding, larger mobile device. We hope winners will use this amazing device to re-enter our ever-changing sweepstakes!

Enter Now