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It's Called Formula for a Reason: Tips and Tricks from Experts and Parents Who've Been There

This free e-book on formula feeding is dedicated to new and expecting parents like you—and the people who inform your decision making: experienced parents, grandparents, friends, healthcare professionals, and experts on everything related to parenting and baby. These pages were curated from Storebrandformula.com, an online resource that contains important advice from published authorities who know what they are talking about.

As new or expecting parents, you might feel overwhelmed by a constant barrage of marketing messages. This confusing—and oftentimes, anxiety-producing—array of advertising and promotional messages hits you seemingly from every direction and inspires a complicated set of emotions. Moms are so intent on absorbing as much baby-related information as possible and making the right purchasing decisions, that it can be easy to overlook inexpensive options that are just as safe and effective for baby.

It's Called Formula for a Reason: Tips and Tricks from Experts and Parents Who've Been There helps alleviate some of this confusion and arms you with information and practical advice from thought leaders on subjects that interest parents. In these pages, a pediatrician offers guidance on nutrition, food safety, and infant feeding. A consumer-savings expert helps families save money. A nutritional expert recommends how to start introducing solid foods to baby. A seasoned nanny and working-mom expert shares tips on returning to work after baby. From traveling with baby and using formula on the go to insights on budgeting and smart shopping, the tips and tricks in this e-book will help you find your own “formula” for success while navigating the joys and challenges of parenthood.

Storebrandformula.com is a resource supported by Perrigo Nutrition, the largest supplier of store brand infant formulas in the country. We make formulas that are found in the most respected stores in the country, including Walmart (Parent's Choice), Sam's Club (Member's Mark), Target (up & up), Kroger (Comforts for Baby), CVS (CVS Health), Walgreens (Well Beginnings), and more.

Perrigo has been making these high-quality, store brand nutrition products under the oversight of the Food and Drug Administration (FDA) for more than 20 years. We produce store brand infant formulas in FDA-inspected facilities in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand.

We hope you find this e-book useful on your journey to becoming the best parent you can be. Please visit our website to read more articles by other experts and watch entertaining and informative videos on our “Parents Newsfeed” page. Learn from parenting, savings, and nutrition professionals. Learn from veteran moms and dads who have been there.

Congratulations again on having a baby and thank you for reading.

—The Editors

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