Store brand Advantage® 1 infant formula is a milk-based formula that provides complete nutrition for your baby's first year. Designed to be more like breast milk, this baby formula features a blend of nutrients for brain and eye development: DHA, Lutein, and Vitamin E. All three nutrients are found naturally in breast milk:
In addition, our Advantage® 1 formula contains prebiotics to support your baby's immune system and digestive health. It also is formulated with antioxidant vitamins and minerals, including Vitamin A, C, E, and Zinc for immune support.
Store brand Advantage® 1 infant formula, like Similac® Advance® Stage 1 and all other baby formula brands, meets FDA standards. Advantage® 1 also meets the nutritional recommendations of the American Academy of Pediatrics (AAP), an organization of 62,000 pediatricians committed to the optimal physical, mental, and social health and well-being for all infants, children, adolescents, and young adults.
Advantage® 1 is produced in an FDA-inspected facility with a manufacturing history of more than 30 years. Our manufacturing team is led by the top scientists, nutritionists, engineers, regulatory experts, and quality assurance specialists in the industry.
We are parents too, and realize you want the best your baby, especially when it comes to infant feeding. Ask your doctor about store brand formula.
An increasing number of healthcare professionals are helping families separate marketing hype from fact. Choosing a baby formula can be a very emotional decision for parents. Moms and dads naturally want the "best" for their baby, but they often base their decision on the cost of formula: higher price must mean higher quality. This assumption is wrong.
The only significant difference among store brands and advertised brands is price. Store brand infant formulas offer quality nutrition directly comparable to brand name formulas, but at a fraction of the cost.*** By choosing store brand infant formula, your baby gets everything that matters but you pay up to half the cost of formula that is heavily marketed as a big brand.
Similac® and Advance® are registered trademarks of Abbott Laboratories. OptiGRO™ is a trademark of Abbott Laboratories. Store brand Advantage® 1 infant formula is NOT made by or affiliated with Abbott Laboratories. Store brand Advantage® 1 infant formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac® Advance® Stage 1.
*As used on this website, Non-GMO means the ingredients were not genetically engineered.
**Studied before the addition of prebiotics.
***Comparison based on February 2016 price survey of store brand Advantage® 1 infant formula vs. Similac® Advance® Stage 1. Actual prices may vary by store location and product.
It's called formula for a reason™