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Store Brand Gentle® Infant Formula

Store Brand Gentle® is a milk-based, partially hydrolyzed baby formula with cow's milk protein that has been broken down into smaller parts to aid with digestion. Like the name brand Enfamil Gentlease®*, our nutritionally complete, easy-to-digest formula for fussiness, gas and crying is Non-GMO¥. It is produced in an FDA-inspected facility in Vermont, USA. Dairy ingredients are sourced from the United States, Canada and New Zealand.


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Features and Benefits of Store Brand Gentle® Formula
  • Compare to the Nutrition of Enfamil Gentlease*
  • Partially Hydrolyzed Whey Protein
  • Easy-to-Digest Formula for Fussiness, Gas and Crying
  • Closer to Breast Milk** and Gluten Free
  • Non-GMO¥ (Ingredients not genetically engineered)
  • Triple Care – Brain, Growth, Immunity
  • DHA, Vitamins and Minerals
  • Certified Kosher by the Orthodox Union – (U)D
  • Birth to 12 Months
  • Formula Scoop

    Store Brand Gentle formula is closer to breast milk than our previous formulation. Our Gentle formula for gassy babies is available in a variety of "store brands" at leading retail and grocery chain stores across the country.

    Gentle infant formula is easy to digest and contains partially hydrolyzed whey protein for fussiness, gas and crying. Store Brand Gentle offers complete nutrition for that important first year and contains 25% less lactose than standard milk-based infant formulas.

    Compare Formula Brands

    Store Brand Gentle is nutritionally comparable to Enfamil Gentlease. All infant formulas sold in the United States are required to meet the same FDA standards for safety and quality. This means Store Brand Gentle and the name brand are held to the same standards.

    Store Brand
    GENTLE®

    Store Brand GENTLE Formula

    $15.18

    Enfamil®
    Gentlease®

    Enfamil Gentlease Formula

    $26.32

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    Nutrients/100 Cal
    Protein g
    2.3
    2.3
    Fat g
    5.3
    5.3
    Carbohydrate g
    10.8
    10.8
    Water g
    134
    133
    Linoleic Acid mg
    780
    780
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    Vitamins
    Close Icon

    Minerals

    Savings

    Savvy moms know that store brands make sense. When it comes to infant formula, buying a store's brand versus the comparable national brand makes sense. In fact, store brands like Store Brand Gentle Infant Formula can help families save more than 50% compared to national brands—that's an average of $75 a month and more than $900 a year***.

    

    STORE BRAND

    Gentlease®

    Size: 21.5 oz

    Average price: $15.18

    Cost per day: $2.55


    NATIONAL BRAND

    Enfamil® Gentlease

    Size: 20.9 oz

    Average price: $26.32

    Cost per day: $4.53

    Your Savings Results

    By switching to store brand formula, you can save:

    Gentle Formula

    $732.22 per year

    That is:

    $60.27 per month

    $13.91 per week

    $1.98 per day

    Triple Care – Brain, Growth, Immunity

    Store Brand Gentle contains the latest advancements in infant nutrition. These include nutrients that are found naturally in breast milk. Store Brand Gentle features DHA, a fatty acid for brain and eye development. Our Gentle baby formula also contains choline, which supports brain and eye development.

    Inositol is a carbohydrate found in breast milk. Research suggests it may play a role in brain development. Inositol is plentiful in colostrum, which is the initial breast milk produced during pregnancy. It is also abundant in mature breast milk.

    Store Brand Gentle infant formula contains prebiotics for immune support and digestive health. This Non-GMO formula also contains antioxidant vitamins and minerals, including Vitamin A, C, E and Zinc for immune support.

    Clinically Studied, Safe Infant Formula

    Store brand infant formulas are well-tolerated by babies and clinically proven to support growth and development. One clinical study by University of Virginia researchers found that switching from a store brand formula to Enfamil is safe and well tolerated by infants****.

    • There was no increase in spit up, burping, gas, crying or irritability when babies were switched from a name brand to a store brand formula****.
    • There was no difference in tolerance whether the switch was gradual or immediate****.
    • Store brand formulas are clinically proven to support growth and development****

    Our FDA-inspected facilities have been producing formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.

    FDA heavily regulates infant formula—that's why it's considered "formula" and not "food" for babies. In the past decade alone, more than 5 million babies have been fed store brand infant formula. It's a formula for success. The FDA sets the recipe. And we don't veer from it. Ever.

    ¥Ingredients not genetically engineered.

    *Enfamil and Gentlease® are registered trademarks of Mead Johnson & Co. Store Brand Gentle® Infant Formula is not made by or affiliated with Mead Johnson & Co.

    **Closer to breast milk than our previous formulation.

    *** Calculations based on June 2020 IRi Market Advantage annual retail sales data of national brand infant formula powder compared to store brand infant formula powder cost per week based on an average weekly usage of 1.5 pounds of powder.

    ****Studied before the addition of prebiotics.

    *****The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.

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