Gentle® Infant Formula is available in a variety of “store brands” at leading retail and grocery chain store across the country. This means our Gentle® formula for gassy babies is sold under a retail store's private label. You may discover the label might be the chain's own name, or a brand name created exclusively by the retailer for their stores.
When you see Gentle® on the label of your favorite store's infant formula brand, you can be certain the formula offers complete nutrition. Gentle® is a partially hydrolyzed formula, which means it contains cow's milk protein that has been broken down into smaller parts to aid with digestion.
Our Gentle® Infant Formula contains ingredients that support brain development:
Gentle® is a milk-based, low lactose formula that contains one-fourth the lactose of a standard, milk formula. If your baby seems to be having trouble during feedings, ask your child's pediatrician about a store brand Gentle® infant formula.
The American Academy of Pediatrics (AAP) recommends mother's milk or milk-based infant formula for those important first 12 months. Gentle® offers complete nutrition with pediatrician-preferred milk protein; the proteins are just broken down into smaller parts, resulting in an easy to digest formula.
Store brand infant formula is clinically proven to be as well tolerated as Enfamil® Gentlease®. In fact, we encourage you to conduct a side-by-side comparison of our Gentle® formula label to the nutrition on the label of the nationally advertised brand, Enfamil® Gentlease®. Compare ingredients and nutrient levels.
One thing you will notice right away is the cost of formula: store brand infant formula can save you up to $600 a year, or up to 50 percent, versus Enfamil®.**
Store brand Gentle® is an easy to digest formula and contains a blend of nutrients that occur naturally in mother's milk. The breast milk nutrients support healthy infant brain development:
If your child seems to be having trouble with fussiness, gas and/or crying, ask your healthcare professional if a Store brand Gentle® infant formula is the right formula for your baby.
Our infant formula-manufacturing facilities are located in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. Our FDA-inspected, ISO 9001:2008-certified facilities have been producing infant formulas for more than 30 years. Our GMP factory produces infant formulas that meet numerous quality assurance and safety certifications.
We make the most important products for the most important people. That's why our team conducts more than 20,000 tests per month to make certain store brand infant formulas meet our standards before they meet your standards.
Enfamil® and Gentlease® are registered trademarks of Mead Johnson & Co. Store brand Gentle infant formula is not made by or affiliated with Mead Johnson & Co.
**Based on February 2016 price study of store brand formula vs comparable infant formulas. See label for full disclaimer.
It's called formula for a reason™