We are committed to providing safe, nutritionally complete infant formulas to parents and babies, and we are doing everything possible to provide as much infant formula to our retail partners during this challenging time.
Store Brand Hypoallergenic Infant Formula
Store Brand Hypoallergenic infant formula offers complete milk-based nutrition for babies 0-12 months. Comparable to the nutrition of Nutramigen® and Similac® Alimentum® 1 name-brand hypoallergenic formulas, Store Brand Hypoallergenic formula is clinically studied for cow's milk allergy (CMA) and helps manage colic caused by cow's milk allergy.
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Features and Benefits of Store Brand Hypoallergenic Formula
Helps calm colic due to cow's milk allergy2
Clinically studied to manage cow's milk allergy3
Nutritionally complete
Expert-recommended DHA for brain support4
Probiotic to help support digestive health
Non-GMO (ingredients not genetically engineered)5
No artificial growth hormones6
Certified Kosher by the Orthodox Union – (U)D
Lactose-Free Formula
Our hypoallergenic baby formula also contains DHA for brain support and probiotic to help support digestive health. Store Brand Hypoallergenic is a Non-GMO5 formula (ingredients not genetically engineered) that is gluten free. Plus, this infant formula is not made with artificial growth hormones.6
Clinically Studied for Cow's Milk Allergy
For the first time in more than 80 years, parents now have a nutritionally comparable alternative to brand-name hypoallergenic formula. After years of clinical study and millions of dollars of investment,7 moms and dads now have access to a hypoallergenic formula that is more affordable.
Store Brand Hypoallergenic formula is a smart alternative to Nutramigen and Similac Alimentum. Available at your favorite stores as store brands across the nation, Store Brand Hypoallergenic Infant Formula costs less, allowing families to save at least 22% or $75 in savings per month compared to leading name brands.8
Store Brand
Hypoallergenic
12.6 oz.
$20.99
Enfamil
Nutramigen®
12.6 oz.
$30.55
Similac®
Alimentum®
12.1 oz.
$29.08
Carbohydrate g
10.3
10.3
10.2
Linoleic Acid mg
860
860
800
Vitamin B12, mcg
0.3
0.3
0.45
Niacin mcg
1,100
1,000
1,350
Pantothenic Acid mcg
500
500
750
Savings
If you're looking for discount baby formula, rest easy knowing that quality, safety, and nutrition are never factored into the savings equation. Parents pay less for store brand formulas for several reasons:
- Store brand infant formula is not heavily advertised or marketed.
- The makers of store brand formulas do not offer baby formula samples in hospital sampling programs.
- All infant formulas sold in the United States meet the same exact FDA guidelines and nutritional requirements.
STORE BRAND
Hypoallergenic
Size: 12.6 oz
Average price: $20.99
Cost per day: $5.71
NATIONAL BRAND
Enfamil Nutramigen®
Size: 12.6 oz
Average price: $30.55
Cost per day: $8.31
Your Savings Results
By switching to store brand formula, you can save:
$949.66 per year
That is:
$79.14 per month
$18.21 per week
$2.60 per day