Store Brand Infant Formula

Store Brand Infant Formula

Compare to the Nutrition of Enfamil® Infant

  • Complete Nutrition 0-12 Months
  • Milk Based Powder Infant Formula with Iron
  • Experts Recommend DHA & Choline
  • Nutrients Found Naturally in Breast Milk
  • Nucleotides to Help Promote Digestive Health
  • Calcium for Strong Bones
  • Supports Brain Development
  • Non-GMO* Infant Formula Available in Select Stores


Store brand Infant is a milk-based infant formula that provides complete nutrition for your baby's first year. Our infant formula contains Neuro Complete, a blend of nutrients that supports your baby's overall health and brain development. Store brand Infant is available under the store banners (labels) of retail, drug, and grocery stores across the country.

Key Ingredients in Infant Formula

When you see compare our label to Enfamil's label, you can be certain our formula offers complete infant nutrition for babies 0-12 months. Store brand Infant contains key ingredients that address your pediatrician's primary concerns: cognitive, motor, communications, and social function. In addition, our Infant formula contains nutrients found naturally in breast milk, including:

  • DHA, ARA, and choline to support brain and eye development
  • Prebiotics to support your baby's immune system and digestive health
  • Antioxidant Vitamins and Minerals: Vitamin A, C, E, and Zinc for immune support

Store brand Infant is clinically proven to be as well tolerated as Enfamil®.** Look at the labels and do a side-by-side comparison. You will notice that Store brand Infant compares to the nutrition of Enfamil® Infant formula.

Like all infant formulas, Store brand Infant meets Food and Drug Administration (FDA) standards

Meets FDA Standards

Like all infant formulas, Store brand Infant meets Food and Drug Administration (FDA) standards and manufacturing facilities are located in Vermont and Ohio, U.S.A. Our dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand. The FDA-inspected, ISO 9001:2015-certified facility has been producing infant formulas for more than 30 years in strict compliance with good manufacturing practices (GMP). Our manufacturing team is led by top scientists, nutritionists, engineers, regulatory experts, and quality assurance specialists in the industry.

Parents Want the Very Best

As parents, we know you want the best for your baby, especially in making infant feeding choices. Be sure to ask your pediatrician about store brand infant formula.

More and more healthcare professionals are helping families separate marketing hype from fact. A growing number of pediatricians realize that selecting an infant formula can be a very emotional decision for parents. They know moms and dads naturally want the "best" for their baby, equating higher cost with higher quality.***

But the facts are different, and the only significant difference between store brands and nationally advertised baby formula brands is price. Store brand infant formulas offer quality nutrition directly comparable to brand name formulas, but at a fraction of the cost.**** By choosing store brand infant formula, your baby gets everything that matters but you pay up to half the cost of formula that is heavily marketed as a big brand.

Learn the truth about store brand formulas

Young Families Deserve to Know the Truth

Learn the truth about store brand formulas:

  • Meet FDA nutritional standards and AAP nutritional recommendations (like all infant formulas)
  • Clinically proven to be as well-tolerated as Enfamil®
  • No increase in spit up, burping, gas, crying or irritability when switched from a name brand to a store brand formula*****
  • No difference in tolerance whether the switch was gradual or immediate
  • Clinically proven to support growth and development*
  • Cost up to 50% less than comparable national brand name formulas****

As your little one grows, he or she will reach different milestones. Store brand infant formulas have helped millions of babies meet and grow beyond those milestones for more than 18 years.

New, Innovative Store Brand Infant Formulas Package
Store Brand Infant Enfamil® Infant*
Nutrients/100 Cal.
Protein g 2.1 2
Fat g 5.3 5.3
Carbohydrate g 11 11.3
Water g 134 133
Linoleic Acid mg 800 800
Vitamin A IU 300 300
Vitamin D IU 60 60
Vitamin E IU 2 2
Vitamin K mcg 9 9
Vitamin B1 mcg 80 80
Vitamin B2 mcg 140 140
Vitamin B6 mcg 60 60
Vitamin B12 mcg 0.3 0.3
Niacin mcg 1000 1000
Folic Acid mcg 16 16
Pantothenic Acid mcg 500 500
Biotin mcg 3 3
Vitamin C mg 12 12
Choline mg 24 24
Inositol mg 6 6
Calcium mg 78 78
Phosphorus mg 43 43
Magnesium mg 8 8
Iron mg 1.8 1.8
Zinc mg 1 1
Manganese mcg 15 15
Copper mcg 75 75
Iodine mcg 15 15
Selenium mcg 2.8 2.8
Sodium mg 27 27
Potassium mg 108 108
Chloride mg 63 63

Ingredient Source Information
Produced & Packaged in the USA

Major Ingredients in Our Infant Formula
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Enfamil® is a registered trademark of Mead Johnson & Co. Store brand infant formula is not made by or affiliated with Mead Johnson & Co.

*As used on this website, Non-GMO means the ingredients were not genetically engineered.

**Studied before the addition of prebiotics.

***Burkhardt MC, Beck AF, Kahn RS, Klein MD. Are our babies hungry? Food insecurity among infants in urban clinics. Clin Ped. 2012; 51(3):238‐243.

****Total savings with store brand infant formula calculations based on a price per fl. oz. comparison of store brand infant formulas and their comparable national brands. Retail prices are from a October 2017 retail price survey of assorted stores. Actual prices and savings may vary by store and location.

*****The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.

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