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Store Brand Infant Formula

Store Brand Infant is a milk-based baby formula with iron that offers complete nutrition for your baby's first year. Like the advertised brand Enfamil Premium®*, Store Brand Infant is a Non-GMO formula¥. This means the ingredients have not been genetically modified or engineered. All our powder infant formulas are produced in FDA-inspected facilities in Vermont and Ohio, USA. Dairy ingredients are sourced from the United States, Canada and New Zealand.


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Features and Benefits of Store Brand Infant Formula
  • Compare to the Nutrition of Enfamil Premium
  • Closer to Breast Milk**
  • Non-GMO¥ (Ingredients not genetically engineered)
  • Triple Care – Brain, Growth, Immunity
  • DHA and Dual Prebiotics
  • Gluten-Free Infant Formula
  • Certified Kosher by the Orthodox Union – (U)D
  • Birth to 12 Months
  • Formula Scoop

    Breast milk contains all the nutrients, vitamins and minerals your baby needs for those first 12 months. Baby formula is the only safe alternative to breast milk. This is a fact; healthcare professionals and the American Academy of Pediatrics (AAP) agree.

    Here's another fact: all infant formulas sold in the United States are required to meet the same FDA standards for safety and quality. This means store brand formula and the name brands are held to the same standards.

    Compare Brands

    Take a close look at the labels below and see for yourself. Store Brand Infant is nutritionally comparable to Enfamil Premium. You will notice the amounts of each vitamin and mineral are identical when you compare formulas.


    Store Brand
    Infant

    Store Brand Infant Formula

    $15.05

    Enfamil® Premium®
    Infant*

    Enfamil Premium Infant Formula

    $26.57

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    Nutrients/100 Cal
    Protein g
    2
    2
    Fat g
    5.3
    5.3
    Carbohydrate g
    11.3
    11.3
    Water g
    134
    133
    Linoleic Acid mg
    780
    780
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    Vitamins
    Close Icon

    Minerals

    Savings

    Savvy moms know that store brands make sense. When it comes to infant formula, buying a store's brand versus the comparable national brand makes sense. In fact, store brand infant formulas can help families save more than 50% compared to national brands—that's an average of $75 a month and more than $900 a year***.

    

    STORE BRAND

    Infant

    Size: 22.2 oz

    Average price: $15.05

    Cost per day: $2.43


    NATIONAL BRAND

    Enfamil® Infant

    Size: 21.1 oz

    Average price: $26.57

    Cost per day: $4.57

    Your Savings Results

    By switching to store brand formula, you can save:

    Infant Formula

    $780.50 per year

    That is:

    $65.04 per month

    $15.01 per week

    $2.14 per day

    Triple Care – Brain, Growth, Immunity

    Our formulas contain the latest advancements in infant nutrition—including nutrients that are found in breast milk. Store Brand Infant formula features DHA, a fatty acid for brain and eye development. This formula also contains choline, which supports brain and eye development.

    Research suggests inositol—a carbohydrate in breast milk—may play a role in brain development. Inositol is also plentiful in colostrum—the initial breast milk produced during pregnancy—and mature breast milk.

    Store brand Infant contains prebiotics for immune support and digestive health, as well as antioxidant vitamins and minerals: Vitamin A, C, E, and Zinc for immune support.

    Clinically Studied, Safe Infant Formula

    Clinical evidence has demonstrated that store brand formulas are well-tolerated by babies. They're also clinically proven to support growth and development****. One clinical study by University of Virginia researchers found that switching from a store brand formula to Enfamil is safe and well tolerated by infants*****.

    Our FDA-inspected facilities have been producing formulas for more than 30 years in strict compliance with current good manufacturing practices (cGMP). They are fully compliant with the Safe Quality Food (SQF) Code, which certifies that our food safety and quality management system complies with this international and domestic food-safety standard.

    When you choose a store brand formula, you're choosing to feed your baby formula that is backed by nutrition science and clinical study. We meet the same FDA standards—and save you money on infant feeding.

    ¥Ingredients not genetically engineered.

    *Enfamil Premium® is a registered trademark of Mead Johnson & Co. Store Brand Infant Formula is not made by or affiliated with Mead Johnson & Co.

    **Closer to breast milk than our previous formulation.

    ***Calculations based on June 2020 IRi Market Advantage annual retail sales data of national brand infant formula powder compared to store brand infant formula powder cost per week based on an average weekly usage of 1.5 pounds of powder.

    ****Studied before the addition of prebiotics.

    *****The Safety of Formula Switching for Infants. Cynthia M. Barber, Ph.D., Amanda Tusing, Lisa Kisamore, Beth Lawton PNP, Margaret Steele-Kosowitz, RN, James Sutphen M.D., Ph.D.

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