Store Brand Supplementation Formula

Store Brand Infant Formula

Compare to the Nutrition of Similac® FOR SUPPLEMENTATION

  • For Breastfeeding Moms Who Choose to Introduce Formula
  • Milk-Based Powder Infant Formula with Iron
  • DHA, Lutein & Vitamin E
  • Available at Select Retailers

A Formula for Supplementation

Breastfeeding moms often turn to infant formula for supplementation. This means some moms decide to give their baby infant formula in addition to breastmilk baby is already receiving. Moms start supplementing their breast milk feedings with infant formula bottle feedings for a variety of reasons:

  • Returning to work is not ideal or necessitates formula supplementation.
  • Pumping becomes difficult or mom is not producing enough milk as baby grows older.
  • Family, friends, babysitters, and other caregivers can occasionally feed baby formula.

Store brand supplementation infant formula is specially designed for breastfeeding moms who choose to introduce formula. Supplementation Formula provides complete nutrition for your baby’s first year and can be used interchangeably with breast milk.

Store brand supplementation infant formula is specially designed for breastfeeding moms who choose to introduce formula

Eighty-Five Percent of Moms Stop Nursing Exclusively within 6 Months

Experts in the medical and nutritional science communities recommend breast milk; they believe moms should nurse it possible. Experts also agree infant formula is the only safe alternative to mother’s milk.

Not all moms can breastfeed or do so successfully throughout their baby’s first 12 months. According to Parents magazine, more than 85 percent of moms stop nursing exclusively by the time their baby is 6 months old.

For breastfeeding moms who choose to introduce formula, we offer store brand supplementation, which compares to the nutrition of the advertised brand Similac® FOR SUPPLEMENTATION†. Our supplementation formula is a great option when introducing infant formula.

Supplementation Formula Features Key Nutrients

Our Supplementation Infant Formula features a blend of nutrients that support your baby's growth and development from birth to 12 months of age. Key nutrients found in breast milk also include DHA, Lutein, and Vitamin E. These nutrients are described below:

  • DHA is an omega-3 fatty acid fat that supports mental and visual development
  • Lutein is a naturally occurring carotenoid and antioxidant that is concentrated in the eye
  • Vitamin E is a nutrient that plays a role in healthy cellular development

Store brand supplementation formula also features prebiotics to support immune and digestive health. Supplementing with this formula also offers baby antioxidant vitamins and minerals, including Vitamin A, C, E, and Zinc for immune support.

Store brand infant formula is clinically proven to be as well tolerated as the nationally advertised brand, Similac®.* Compare our Supplementation Formula to the advertised brand; a store brand formula typically costs up to 50 percent less than Similac.**

Manufactured to Exacting FDA Requirements

Store brand supplementation formula is produced in our factory in Vermont, U.S.A. Dairy ingredients are sourced from leading dairy markets, including the United States, Canada, and New Zealand.

All infant formulas sold in the United States meet the same FDA standards. Our facilities are inspected annually by FDA. Our facilities are also ISO 9001:2015; we have been producing infant formulas for more than 30 years in strict compliance with good manufacturing practices (GMP).

All infant formulas sold in the United States meet the same FDA standards
Store Brand
Nutrients/100 Cal.
Protein g 2.07 2.07
Fat g 5.6 5.6
Carbohydrate g 10.8 10.8
Water g 133 141
Linoleic Acid mg 860 1000
Vitamin A IU 300 300
Vitamin D IU 75 75
Vitamin E IU 1.5 1.5
Vitamin K mcg 8 8
Vitamin B1 mcg 100 100
Vitamin B2 mcg 160 160
Vitamin B6 mcg 63 63
Vitamin B12 mcg 0.26 0.26
Niacin mcg 1100 1100
Folic Acid mcg 16 16
Pantothenic Acid mcg 470 470
Biotin mcg 4.6 4.6
Vitamin C mg 9 9
Choline mg 24 24
Inositol mg 4.9 4.9
Calcium mg 82 82
Phosphorus mg 44 44
Magnesium mg 6 6
Iron mg 1.9 1.9
Zinc mg 0.79 0.79
Manganese mcg 5 5
Copper mcg 95 95
Iodine mcg 6 6
Selenium mcg 2 2
Sodium mg 25 25
Potassium mg 110 110
Chloride mg 68 68

Similac® and Advance® are registered trademarks of Abbott Laboratories. OptiGRO™ is a trademark of Abbott Laboratories.

Parent's Choice Infant Formulas are not made by or affiliated with Abbott Laboratories. Parent's Choice Supplementation does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein, and lycopene in Similac® for SUPPLEMENTATION.

*Studied before the addition of prebiotics.

**Based on October 2017 price study of store brand infant formula vs. comparable nationally advertised infant formula brands.

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