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Store Brand Tender™ Baby Formula

Store Brand Tender Formula

Our new store brand Tender™ Infant Formula contains 100% partially hydrolyzed whey protein. Tender™ Infant Formula is designed for babies with fussiness or gas, contains prebiotics to support a baby’s natural immune system, and DHA & ARA to support brain and eye development.

Tender™ Infant Formula compares to the nutrition of Gerber® GOOD START® Gentle Infant Formula. Tender™ Formula features include:

  • NutraGuard™, our blend of prebiotics and vitamins A, C, E & zinc to support your baby's immune system
  • Easy digestion
  • Gentle on your baby's tummy
  • Complete nutrition
  • Supports growth and development
  • DHA and ARA, nutrients found naturally in mother's milk
  • Partially hydrolyzed 100% whey protein source
  • Non-GMO*
Our New, Innovative Store Brand Infant Formulas Are Features of The New SmarTub™ Packaging
Store Brand Tender® Gerber® GOOD START® Gentle*
Nutrients/100 Cal.
Protein g 2.3 2.2
Fat g 5.1 5.1
Carbohydrate g 11.6 11.6
Water g 134 134
Linoleic Acid mg 860
Vitamin A IU 300 300
Vitamin D IU 60 60
Vitamin E IU 2 2
Vitamin K mcg 8 8
Vitamin B1 mcg 100 100
Vitamin B2 mcg 140 140
Vitamin B6 mcg 75 75
Vitamin B12 mcg 0.33 0.33
Niacin mcg 1050 1050
Folic Acid mcg 15 15
Pantothenic Acid mcg 450 450
Biotin mcg 4.4 4.4
Vitamin C mg 10 10
Choline mg 24 24
Inositol mg 6 6
Calcium mg 67 67
Phosphorus mg 38 38
Magnesium mg 7 7
Iron mg 1.5 1.5
Zinc mg 0.8 0.8
Manganese mcg 15 15
Copper mcg 80 80
Iodine mcg 12 12
Selenium mcg 3 3
Sodium mg 27 27
Potassium mg 108 108
Chloride mg 65 65

† Product nutrient values and ingredients are subject to change. Please see product label for current information.

* Gerber® Good Start® Gentle is a registered trademark of Société des Produits Nestlé, S.A. Enfamil® is a registered trademark of Mead Johnson & Co. Store brand infant formulas are not made by or affiliated with Mead Johnson or Société des Produits Nestlé, S.A.

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