Signing up for our free baby formula sweepstakes is easy. Just enter your information below for the opportunity to be placed into a drawing with other moms and dads. You will be notified by your friends at store brand formula should you win the sweepstakes. Two new winners will be chosen each month. One winner will get two cases of free baby formula valued at $160. The other winner will receive a free iPad Mini valued at $349.

Find out more about the prizes available, or complete the entry form for your chance to win! And remember: we will never share or sell your information with anyone.

Enter our Baby Formula Sweepstakes

* denotes required field

  • First Name:*    
  • E-mail Address:*  
  • Where do you live?*  
  • Which baby formula do you use?*  
  • Baby's Birth Date (or your due date):*      
  • Have you considered switching to store brand infant formula?*  
  • Phone number:*      
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Sweepstakes rules.

Don't worry, we will NEVER sell your information or contact you without permission.

Supporting Moms and their Infant Feeding Decisions is an advocate for infant health and nutrition. We support moms and families in their infant feeding decisions and believe good nutrition early in life provides a healthy foundation for the future. Experts agree on the many benefits of breastfeeding. The medical community – including thought leaders at the American Academy of Pediatrics (AAP) – agrees infant formula is a safe, science-based, nutritious means to nourish babies. Millions of infants have thrived on baby formula. We should know, because store brand infant formulas, sold at Walmart, Target, Kroger, and other retailers, have been fed to millions of babies around the world.

The costs add up for babies, from formula to diapers, strollers to clothing. And we love our little ones, but honestly the bills can pile up for what they require during that crazy first year. And we know that most moms use infant formula during their baby's first year of life. That first year can be certainly tricky, especially when trying to manage a family budget.

Breastfeeding alone can save quite a bit of money. If you supplement with formula, ask your baby's pediatrician about store brand formula, which is nutritionally comparable to the big brand names. Read the nutritional information on the labels and see for yourselves. You’ll be surprised that nutrition doesn’t have to be compromised when price shopping. Store brands offer a tremendous value; buying wholesale baby formula at a club store like Sam’s Club and switching formula to a store brand at your favorite retail store is smart shopping.

Free Baby Formula Samples?

We support moms 100 percent in their infant feeding decisions. The makers of store brand infant formulas do not supply free baby formula samples to hospitals. In lieu of free formula samples, our site offers sweepstakes and gives away fun prizes to lucky winners across the country.

Please browse our site, read about the savings store brands offer, and sign up to receive coupons and other exclusive deals. Who knows – maybe one of these times you’ll win some free baby formula or an awesome new iPad Mini!

Win an iPad Mini

Everything you love about the original iPad just got better. Each month one lucky winner will receive a free iPad mini, a prize you can hold in one hand and enjoy all the conveniences of its preceding, larger mobile device. The beautiful screen, fast and fluid performance, camera, and thousands of amazing apps will literally be at your fingertips. We hope winners will use this amazing device to re-enter our ever-changing sweepstakes!

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It's called formula for a reason™

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