New Formula Package for Moms, Same Quality Nutrition for Babies

Store Brand Infant Formulas are debuting a new look with innovative plastic tub packaging that makes it even more convenient to provide quality nutrition for babies.

Perrigo Nutritionals, the leading infant formula company that supplies mass retailers, grocers, and drugstores with their own Store Brand Formulas, invested significant resources in developing the new SmarTub™ packaging, which has granted patents and patents pending. Features include:

  • The AccuMeasure™ scoop leveler for more accurate feedings
  • CleanPull™ technology that easily removes a foil liner with one pull
  • SimpleSlide™ scoop storage for less mess
  • A longer scoop handle for more hygienic scooping
  • Anti-theft tag compatibility that protects the product where it is sold in retail stores
SmarTub™ Packaging - New Formula Package for Moms

About the Project

Perrigo's new packaging innovation was a three-year project that began with extensive competitive analysis and consumer research. The new line was developed at the Perrigo Nutritionals ISO 9001:2008-certified manufacturing facility in Vermont. Perrigo Nutritionals invested $29 million in the state-of-the-art package line, which led to the employment of 285 commissioned personnel, 21 vendors, and the creation of 20 new jobs for local residents.

The Vermont manufacturing facility, which has a 29-year history that spans ownership and operations from Wyeth to Perrigo, is the largest manufacturer of Store Brand Infant Formulas in the world. The plant manufactures infant formula 24 hours a day, seven days a week, and, together with an additional facility in Ohio, is capable of producing 65 million pounds of powder formula a year. Today Perrigo Nutritionals produces 11 different formulas that are sold in more than 68 major retail chains including Walmart, Sam's Club, Target, Kroger, Babies R' Us, and other leading retailers in United States.

Store Brand Formulas meet or exceed the exacting standards of the United States Food and Drug Administration, yet cost up to 50 percent* less than national brand formulas.

The new plastic tub packaging is available at Walmart (Parent's Choice™), Target (up & up®), Sam's Club (Simply Right®), and other leading retailers.

Usage instructions and videos of the new packaging are available on http://www.storebrandformula.com/baby-formula-tubs.aspx.

Media Contact: Emily Prager, Coyne Public Relations (212) 938-0166 or eprager@coynepr.com

*Retail prices are from an August 2012 retail price survey of national retail stores. Actual prices and savings may vary by store and location.

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