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Coupons for Baby Formula Offered on

Gordonsville, VA, August 28, 2012 – Free coupons for baby formula are now available to moms, dads, and caregivers online at Sold as “store brands” under leading retailer, grocery and drugstore labels, “Store Brand Formula” has become a branded concept for baby formulas sold nationwide that meet or exceed FDA nutritional standards just like Enfamil® and Similac® “national brand” formulas.

“The website is a great source of information and a savings vehicle for parents who want or need to use infant formula,” said Sandra Gordon, national baby products expert and author of the newly released Save a Bundle: 50+ Ways to Save Big on Baby Gear. “Store Brand Formula is as nutritionally complete as national brands, yet costs up to 50 percent less, which can add up to a savings of $1,000 or more per year if you formula-feed your baby without supplementing with breast milk. And the site allows parents to download a $2.00 baby formula coupon from participating retailers, so moms and dads can save even more by trying a store brand at their preferred store.”

Sandra Gordon writes about parenting, health, and nutrition for books, leading consumer magazines and websites. She is best known as the author of Consumer Reports Best Baby Products (the 8th, 9th and 10th editions) in which she has covered in infant nutrition and money saving ideas for parents.

“Most parents aren’t aware of the absolute fact that all infant formula has to meet the same federal regulations, regardless of brand name or price,” added Gordon. “This means every brand and container of infant formula found on store shelves must meet the same safety, quality, nutritional and packaging guidelines established the FDA. It’s a secret worth sharing and I share it in my books.” offers helpful information to young parents and exposes the truth behind infant formula. For starters, there is no compromise on quality or nutrition and the world’s biggest retailers sell it. Store brand infant formulas have been well tolerated by millions of babies since 1997 and continue to offer nutrition clinically proven to support growth and development.* Store Brand Formula contains DHA and ARA (which may support brain and eye development), nucleotides to support immune health, and prebiotics to support the growth of beneficial bacteria present in the digestive system.

Store Brand Formula is produced in Vermont according to FDA and ISO 9001:2015 standards. The factory that makes Store Brand Formula has been manufacturing infant formula for more than 25 years and holds numerous safety and quality certifications. For example, the factory is certified organic and kosher and is fully compliant with the Safe Quality Food program. Store Brand Formula also meets the nutritional requirements of the Federal Food, Drug, and Cosmetic Act for infant formula.

Similac® is a registered trademark of Abbott Laboratories.
Enfamil® is a registered trademark of Mead Johnson & Co.
Store Brand Formula is neither made by nor affiliated with Abbott Laboratories or Mead Johnson & Co.
*Studied before the addition of prebiotics

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© 2023 Store Brand Formula by Perrigo. All Rights Reserved.