"Reassess-ion" Survey Highlights
Perrigo® Nutrition, the maker of all Store Brand Infant Formulas sold in the United States, in conjunction with OnePoll, conducted a nationwide survey of 2,022 American moms of babies and children under two years old to gain insights into the incredible emotional and financial impact the pandemic has had on them. More than half of moms surveyed are enrolled in WIC—The Special Supplemental Nutrition Program for Women, Infants, and Children.
Survey Methodology
This survey was conducted between January and February 2021 among 2,022 American mothers of babies and children under two years old using an e-mail invitation and an online survey. Fifty-five percent of the moms surveyed are on the WIC program. Margin of error is +/- 3 percent.
Emotional Impact
Nearly half of moms shared that they’ve spent less time (48%) and money (45%) on self-care as a result of the ongoing pandemic.
Top 8 Feelings Moms Have Experienced During the Pandemic
Stress, exhaustion, depression and anxiety were among the top feelings experienced by moms during the ongoing pandemic:
Stress |
49% |
Exhaustion |
48% |
Depression |
47% |
Anxiety |
40% |
Isolation |
39% |
Fear |
32% |
Guilt |
22% |
Vulnerable |
14% |
Financial Impact
General Financial Struggles
Financial Feeding-Related Struggles
Top 5 Most Unexpected and Highest Costs for Mom During the Pandemic
Moms reported food and clothing were the most unexpected or highest costs experienced amid the ongoing pandemic.
Food |
43% |
Clothing |
43% |
Shelter |
38% |
Toys/ gifts |
32% |
Medicine |
31% |
- On average, moms turned to a local food bank or charity (50%), food pantry (40%), WIC (40%), family members (42%), SNAP (31%) or pediatrician/HCP (30%) to help feed their family in the past year.
Formula Specific