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SNAP and Baby Formula: What You Need to Know

Use Your Supplemental Nutrition Assistance Program (SNAP) Benefits to Buy Baby Formula

Store Brand Baby Formula is SNAP-Eligible

You might be surprised to learn that the federal government will help you buy baby formula.

Known as SNAP, the Supplemental Nutrition Assistance Program provides nutrition benefits to supplement the food budget of families in need so they can purchase healthy food and move towards self-sufficiency. You can use your SNAP benefits to buy an array of eligible food items: fruits and vegetables; meat, poultry, and fish; dairy products; breads and cereals; snack foods and non-alcoholic beverages; seeds and plants; baby food and infant formula.

EBT is an electronic system that allows SNAP participants to pay for food using SNAP benefits. When you shop at a SNAP-authorized store, your SNAP EBT account card is debited to reimburse the store for the food you bought. SNAP founds are loaded to your account monthly.

Store Brand Baby Formula is SNAP-Eligible, and Offers a No-Compromise, Safe Solution

Parents and caregivers experiencing food insecurity often must make difficult decisions when it comes to feeding their family. Store brand infant formulas offer a no-compromise, safe solution by providing families access to complete and affordable nutrition wherever they shop, in-store and online. And store brand baby formula is SNAP-eligible.

Whether you're spending your own money or using SNAP dollars, look for ways to save. If you use infant formula, consider using store brand infant formulas because they provide complete nutrition and meet the same FDA standards as the big-name brands like Enfamil® and Similac®* but cost up to 50 percent less**. That's an average of $64 a month in savings—which is huge, especially right now.

Stretch your paycheck, not your formula

With $20, families can provide 5 more days of complete nutrition by choosing Store Brand Infant Formula compared to name brands.1

Store Brand Infant Formulas provide complete nutrition, just like Similac® and Enfamil®, but cost about 50% less.2,3

5 more days of feeding Store Brand vs. Name Brand

Your SNAP Dollars Go Further with Store Brand Infant Formula

Many people don't realize that when using SNAP dollars to buy store brand formula instead of the nationally advertised brands, you can get twice as many days of safe, complete nutrition.

To get SNAP benefits, you must apply in the state in which you currently live and you must meet certain requirements, including resource and income limits, which are described on this page. SNAP income and resource limits are updated annually. More information is available online.

*Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Store brand infant formula is NOT made by or affiliated with Mead Johnson & Co. or Abbott Laboratories.

**Calculation based on December 2020 IRi Market Advantage annual retail sales data of national brand infant formula powder compared to store brand infant formula powder cost per week based on an average weekly usage of 1.5 pounds of powder.

1Reflects an average consumption of 26 fl. oz. per day in the first year. Pricing, reconstitution rates and infant formula consumption may vary. Based on IRi Market Advantage sales data, September 2020.

2Enfamil® is a registered trademark of Mead Johnson & Co. Similac® is a registered trademark of Abbott Laboratories. Gerber® is a registered trademark of Nestle® Brands.

3Calculations based on September 2020 IRi Market Advantage annual retail sales data of national brand infant formula compared to store brand infant formula based on an average cost per week and average weekly usage of 1.5 pounds of powder.

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