We take into account that every mom's journey with her child is unique. Our philosophy is to support you
no matter what your decision is when it comes to infant formula. We are here to provide you with the right
information and support no matter what type of infant feeding decision you make. We recognize and agree
that breast feeding is recommended by healthcare professionals and know that infant formula is the only
safe alternative supported by the medical community.
We want to provide you with numerous options – from organic formula to low-lactose formula varieties.
There are different types of formula on the market today, and it can get confusing. In the end, there's no
one size fits all approach when it comes to infant feeding. There's no magic formula. It's up to you, Mom,
and to a certain extent, your pediatrician, to decide what's best for you and your baby.
That's why we want you to find your formula...
We have answers to your most common questions and can help you in your early motherhood journey.
The words "save" and "new family" can seem incompatible, but we do our part to help you. Store brand infant
formulas cost up to 50 percent less than nationally advertised brand-name formulas.* We have a range
of formulas depending on the needs of your child, and offer coupons and special promotions.
We understand that friends and peers are your greatest resource, but know that we have experts in the
field of nutrition, child rearing, and savings should you need them. Every mom has a formula for how she
balances baby time, family time, work time, and "me time" – all the time. Connect with us and with other
moms on social media and #ShareYourFormula for success.
*Total savings with store brand infant formula calculations based on a price per fl oz comparison of store brand infant formulas and their comparable
national brands. Retail prices are from a July 2016 retail price survey of assorted stores. Actual prices and savings may vary by store and location.
It's called formula for a reason™