"All infant formulas are subject to the
same regulations governing manufacturing
and ingredients as stipulated by the Infant
Formula Act. Store brand infant formulas
sold at major retailers are therefore a premium
nutritional substitute at a value price and meet
the same exacting FDA nutritional requirements
as all the major brands. The quality and safety
of the manufacturing are also inspected in
the same way by the FDA."
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"Is the store brand as good as the national brand? It has to be," writes author Sandra Gordon and the editors of Consumer Reports.
According to the Food and Drug Administration [FDA], all formula marketed in the U.S. must meet the same nutrient specifications,
which are set at levels to fulfill the needs of infants. Although infant-formula manufacturers may have their own proprietary
formulations, brand-name and store brand formula must contain at least the minimum levels of all nutrients specified in FDA
regulations, without exceeding maximum levels, where those are specified.
What's Good For Your Baby? »
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If your WIC food package doesn’t cover all your infant formula needs, you can trust the quality and value of store brand infant formulas. Store brand infant formulas:
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Are available under most retailers’ own labels |
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Are "Federally WIC Eligible" (reviewed by WIC and can be used in government programs) |
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Fulfill all the quality and nutritional requirements of the FDA (just like the national brands) |
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Cost up to 50% less* than the national brands so you can save up to $25 a month! |
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